Stockholm, Nov. 17, 2025 — 2Firsts conducted an on-site visit to Stockholm Arlanda Airport and observed that ZYN, the nicotine pouch brand under Philip Morris International, has significantly upgraded its retail presence in the airport’s duty-free stores. The enhancements include newly updated packaging, the launch of limited-edition flavours, and a personalized engraving service—further strengthening the brand’s leading position in the Swedish nicotine pouch market.
ZYN Secures Core Shelf Position, New Packaging Fully Deployed
In the duty-free zone, ZYN is displayed alongside IQOS and Marlboro in the core shelf area. Notably, ZYN occupies the most prominent and largest section of this space. Products are arranged by colour-coded flavour segments—blue for mint, green for herbal/citrus, and brown for coffee—forming a highly visible flavour wall.
he display prominently features the slogan “Hello upgraded ZYN”, indicating the rollout of ZYN’s new packaging, which includes:
- A more unified colour system
- Modernized typography and lid layout
- Gradient colour flavour design
- A dot-based strength indicator replacing large mg numbers
- A “Long-lasting flavours” new recipe claim
A visual guide illustrates the full strength range—from 1.5 to 16.5 mg—allowing travellers to quickly identify suitable options.
Limited-Edition Coffee Flavours Highlighted; Pricing Aligned with Dubai Duty-Free
ZYN has installed a dedicated display for its limited-edition coffee flavours, featuring Dark Roast and Macchiato. The advertisement highlights “Limited Edition Flavours – With Tastes of Coffee,” with standalone shelving to increase visibility.
All ZYN displays at Arlanda Airport use a consistent 5-can bundle price:
- 159 SEK (Non-EU travellers) — approx. USD 14–15
- 179 SEK (EU travellers) — approx. USD 19
For comparison, 2Firsts observed at Dubai Duty-Free on Nov. 13 that ZYN’s 5-can bundle retailed for USD 15–17, indicating broadly aligned price levels across major international hubs.
On-Site Engraving Machine Introduced for Personalized Can Customization
2Firsts also noted that ZYN has deployed a branded xTool laser engraving machine in the duty-free area, offering consumers the option to personalize their ZYN cans. A designated station marked “Personalize your ZYN cans” guides travellers through the process, which is facilitated by store staff.
Personalization features are uncommon in nicotine pouch retail environments, signalling ZYN’s attempt to reposition the product from a functional consumable toward a lifestyle-oriented item with gifting attributes.
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