Photo Collection of New Products | Innokin, Aspire, ALD and Others Launch New - style Hookah Devices

Jun.23.2025

At the exhibition site, many brands showcased a variety of new-style hookah products in different forms.

【By 2Firsts, Dubai】On June 20th, the World Vape Show Dubai 2025, which has attracted widespread attention from the global industry, entered its third day at the Dubai World Trade Center. At the exhibition site, 2Firsts found that many brands showcased a variety of new - style hookah products in different forms.

Some exhibitors told 2Firsts that at present, the Middle East and some European markets have a stable and large group of hookah users. The common flavors and usage experience of traditional e - cigarettes can no longer meet the consumption needs of these users. Therefore, many brands have successively launched new - style hookah devices that are closer to the traditional hookah experience. They hope to maintain the traditional hookah smoke volume and flavor reproduction while realizing portability and technological upgrading.

Photo Collection of New Products | Innokin, Aspire, ALD and Others Launch New - style Hookah Devices — Innokin｜Image source: 2firsts

Photo Collection of New Products | Innokin, Aspire, ALD and Others Launch New - style Hookah Devices — Innokin｜Image source: 2firsts

Photo Collection of New Products | Innokin, Aspire, ALD and Others Launch New - style Hookah Devices — Aspire｜Image source: 2firsts

Photo Collection of New Products | Innokin, Aspire, ALD and Others Launch New - style Hookah Devices — Aspire｜Image source: 2firsts

Photo Collection of New Products | Innokin, Aspire, ALD and Others Launch New - style Hookah Devices — waker｜Image source: 2firsts

Photo Collection of New Products | Innokin, Aspire, ALD and Others Launch New - style Hookah Devices — Podsalt｜Image source: 2firsts

Photo Collection of New Products | Innokin, Aspire, ALD and Others Launch New - style Hookah Devices — DKHAAN｜Image source: 2firsts

Photo Collection of New Products | Innokin, Aspire, ALD and Others Launch New - style Hookah Devices — Vfly｜Image source: 2firsts

Photo Collection of New Products | Innokin, Aspire, ALD and Others Launch New - style Hookah Devices — Xtri｜Image source: 2firsts

Photo Collection of New Products | Innokin, Aspire, ALD and Others Launch New - style Hookah Devices — ALIBARBAR｜Image source: 2firsts

Welcome to submit articles, request interviews, or submit comments to 2Firsts. Please contact: info@2firsts.com, or connect with the two founders and CEOs of 2Firsts, Alan Zhao, on LinkedIn.

Click on the image below to access the special report.

Photo Collection of New Products | Innokin, Aspire, ALD and Others Launch New - style Hookah Devices

China Tobacco Regulation Shift：Policy Updates and Market Impact

China Tobacco Regulation Shift：Policy Updates and Market Impact

Product | IQOS ILUMA i REMIX Limited Edition Launches in Japan, Bringing New Design Elements to Heated Tobacco Devices

Product | IQOS ILUMA i REMIX Limited Edition Launches in Japan, Bringing New Design Elements to Heated Tobacco Devices

Philip Morris Japan (PM Japan) has introduced the IQOS ILUMA i REMIX Limited Edition series, including the IQOS ILUMA i Prime REMIX, IQOS ILUMA i REMIX and IQOS ILUMA i ONE REMIX devices. The limited-edition models were officially announced in Japan on June 9, 2026, and began a phased market rollout from June 10. Featuring gradient color designs and visual customization elements, the collection highlights PMI’s continued use of limited editions to enhance brand experience within its heated tobacco portfolio.

Jul.21 by 2Firsts Perspectives

Product | VEEV One Plus Goes Official as PMI Strengthens Its Closed-Pod Vaping Portfolio

Product | VEEV One Plus Goes Official as PMI Strengthens Its Closed-Pod Vaping Portfolio

Philip Morris International (PMI) has officially introduced the VEEV One Plus, the next-generation device in its closed-pod vaping lineup. The product is now featured on the official VEEV website in Portugal, bringing hardware upgrades including a new dual-pod storage system, a larger battery, and an updated device design while maintaining compatibility with existing VEEV One pods.

VEEV Arrives in South Korea, Completing PMI’s IQOS-ZYN-VEEV Portfolio

VEEV Arrives in South Korea, Completing PMI’s IQOS-ZYN-VEEV Portfolio

Philip Morris Korea has officially launched its VEEV e-vapor brand in South Korea, introducing both the VEEV inPRIME device and VEEBI inPRIME pods. The launch further expands PMI’s smoke-free portfolio in Korea, alongside its IQOS heated tobacco products and ZYN nicotine pouches.

Special Report | China Opens Draft Mandatory Heated Cigarette Standard for Comment, Multiple Heating Technologies Remain in Scope

Special Report | China Opens Draft Mandatory Heated Cigarette Standard for Comment, Multiple Heating Technologies Remain in Scope

China’s State Tobacco Monopoly Administration (STMA) has released a draft mandatory national standard for heated cigarettes, setting out detailed requirements for tobacco sticks, heating devices and aerosols. The proposal treats the stick and device as parts of the same product system, focuses on minimum safety and quality requirements, and leaves several heating architectures within scope.

Changing Assumptions in U.S. Cigar Consumption: 2Firsts Interviews Cigar Educator Mechelle Merkerson

Changing Assumptions in U.S. Cigar Consumption: 2Firsts Interviews Cigar Educator Mechelle Merkerson

U.S. premium cigar culture is shifting toward education, broader choice and deeper links to craftsmanship and origin, cigar educator Mechelle Merkerson told 2Firsts. She sees boutique brands, women consumers and production-region experiences making knowledge central to cigar participation. For global brands, retailers and emerging markets such as China, education may help turn curiosity into sustained engagement.

2Firsts Exclusive Analysis | RLX Q2 Revenue Rises 14.8%, Company Takes Control of Western European Distributor and Expands Multi-Category Strategy

2Firsts Exclusive Analysis | RLX Q2 Revenue Rises 14.8%, Company Takes Control of Western European Distributor and Expands Multi-Category Strategy

business accounting for 68.5% of sales. A new controlling investment in a Western European distributor and plans to scale modern oral nicotine pouches point to a broader international strategy spanning channels and multiple product categories.

Related Topics

Related Read

Product | IQOS ILUMA i REMIX Limited Edition Launches in Japan, Bringing New Design Elements to Heated Tobacco Devices

Product | IQOS ILUMA i REMIX Limited Edition Launches in Japan, Bringing New Design Elements to Heated Tobacco Devices

2Firsts Perspectives

Product | VEEV One Plus Goes Official as PMI Strengthens Its Closed-Pod Vaping Portfolio

Product | VEEV One Plus Goes Official as PMI Strengthens Its Closed-Pod Vaping Portfolio

VEEV Arrives in South Korea, Completing PMI’s IQOS-ZYN-VEEV Portfolio

VEEV Arrives in South Korea, Completing PMI’s IQOS-ZYN-VEEV Portfolio

Special Report | China Opens Draft Mandatory Heated Cigarette Standard for Comment, Multiple Heating Technologies Remain in Scope

Special Report | China Opens Draft Mandatory Heated Cigarette Standard for Comment, Multiple Heating Technologies Remain in Scope

Changing Assumptions in U.S. Cigar Consumption: 2Firsts Interviews Cigar Educator Mechelle Merkerson

Changing Assumptions in U.S. Cigar Consumption: 2Firsts Interviews Cigar Educator Mechelle Merkerson

2Firsts Exclusive Analysis | RLX Q2 Revenue Rises 14.8%, Company Takes Control of Western European Distributor and Expands Multi-Category Strategy

2Firsts Exclusive Analysis | RLX Q2 Revenue Rises 14.8%, Company Takes Control of Western European Distributor and Expands Multi-Category Strategy