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PMI Korea to Launch IQOS Iluma Neon Limited Edition in May

PMI by 2FIRSTS.ai
Apr.29.2024
PMI Korea to Launch IQOS Iluma Neon Limited Edition in May
Philip Morris Korea to launch limited edition IQOS Iluma "Neon" on May 9, with pop-up event at Hongik University on May 3-12.

According to Newsis on April 29, Philip Morris Korea will launch a limited edition "Neon" of IQOS Iluma on May 9, and will hold a 10-day "Icos Together X" flash mob event from May 3 to 12 at DRC Hongik University in front of the main gate. The theme of the flash mob store is "Color of Energy: Endless, Intense Color Energy", and will feature vibrant neon colors showcasing activities such as digital graffiti and customized product making.

 

IQOS Iluma Neon" features a neon color and aluminum alloy body, and was officially released on May 9th.

 

The company will also be holding a pre-sale event for platinum and gold members of IQOS. Starting from May 3rd, members will be able to pre-order the limited edition "Neon" IQOS Iluma exclusively at the IQOS official online store and nationwide IQOS flagship stores.

 

References:
[1] '네온색 전자담배' 출시 한국필립모리스…팝업으로 소비자 접점↑
Also Read:
[1] Philip Morris Launches New "IQOS ILUMA i" Series Devices in Japan
[2] Philip Morris Europe CEO: IQOS Revenue Surpasses Marlboro's
[3] PMI Korea Reports Growth in Sales and Revenue for Consecutive 2 Years
[4] Director of State Tobacco Monopoly Administration Meets with CEO of PMl
[5] BAT's Strategy in Capital Markets and New Tobacco Products
#Asia#Products#South Korea#PMI#IQOS ILUMA#Heated tobacco products

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