Key Points:
·Philip Morris International (PMI) Global Travel Retail launched its first exclusive website, smokefreetravel.com, on July 9th.
·The website provides information on the availability of its smoke-free products in major airports and domestic markets worldwide, targeting adult users.
·Meeting the purchasing planning needs of over 50% of adult travelers.
【2Firsts News Flash】According to Global Travel Retail Magazine on July 9th, PMI Global Travel Retail (GTR) introduced this global exclusive website to support the promotion of its smoke-free products in the global travel retail channel, smokefreetravel.com.
The main functions of this website are as follows:
·Philip Morris International (PMI) is launching a new platform to provide information on their smoke-free products for legal-age nicotine users at major airports around the world and select domestic markets.
·It includes an age verification mechanism to ensure only adult users are able to access the site.
·The platform has already been rolled out in most countries/regions where PMI smoke-free products are sold.
According to PMI data, over 50% of adult travelers actively seek out information on nicotine products before they travel. This new platform aims to provide a clearer information path to meet the demand for pre-travel research.
This move is seen as part of Philip Morris International's ("PMI") efforts to advance its "smoke-free transformation" strategy. PMI hopes to improve the digital experience and coverage of its travel retail channels through this initiative.
Philip Morris International (PMI) Global Travel Retail Vice President Beste Ermaner stated:
"With the launch of the 'Smoke-Free Journey' website, over 360 million legal-age nicotine users worldwide can now directly access this dedicated digital platform, a significant step forward for Philip Morris International (PMI) in its smoke-free transformation and reflects our commitment to providing better alternatives."
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