PMI Q1 2023 Financial Results: 3.5% Revenue Growth, IQOS User Base Increases

Apr.21.2023
PMI Q1 2023 Financial Results: 3.5% Revenue Growth, IQOS User Base Increases
Philip Morris International (PMI) released Q1 2023 results, with a 3.5% increase in net revenue and a 14.5% increase in net revenue for smoke-free products.

On April 20th, Philip Morris International (PMI) released its Q1 2023 earnings report. The report showed a net revenue of $8 billion, which represents a 3.5% increase from the same quarter in the previous year. The net revenue from smoke-free products grew by 14.5% to $2.8 billion. PMI's operating profit for the quarter was $2.7 billion, representing a decrease of 17.2% compared to the same period last year.


First quarter highlights of 2023 | Image source: PMI


The user base of new tobacco products continues to grow.


Jacek Olczak, the CEO of PMI, has stated that the acquisition and integration of Swedish Match has accelerated the company's transformation into a majority non-combustible business.


At the same time, the total number of IQOS users at PMI is also showing positive growth. According to their Q1 results, approximately 25.8 million users (72%) have switched to IQOS and stopped smoking.


The ILUMNA product line has almost 10 million users and is set to launch in the South Korean and Italian markets. Additionally, an IQOS Club will be launched in Indonesia. It is currently known that IQOS HTU is the top nicotine brand in Italy and Greece.


The Swedish match company, PMI, has reported its Q1 quarterly oral product shipment data.


Swedish matchstick business experiences high growth in the United States, as shown in the first quarter of 2023 with sales of 73.2 million cans (an increase of 46.7% compared to the previous year). In the Scandinavian Peninsula (Northern Europe), they sold 6.6 million cans, and 1 million cans in other areas.


The capital market has experienced a downturn.


PMI stock price | Image source: Barrons


In a statement, Altria Group Inc announced that their business had performed strongly in the first quarter, with adjusted diluted earnings per share at $1.38, exceeding their expectations. However, analysts surveyed by FactSet, a US financial data and software company, had predicted earnings per share of $1.34 and a net revenue of $8.1 billion. Meanwhile, PMI announced a net revenue of $8 billion, falling short of FactSet's market expectations. Following the release of their financial results, Altria's stock dropped 4.73% to $96.71 in trading on the New York Stock Exchange.


Further reading:


In the Korean market, the PMI's operating profit grew by 163%, while BAT decreased by 12%.


The PMI comprehensive report for 2022 states that the net revenue from smoke-free products accounts for 32.1%, with plans to become a smoke-free company by 2025.


References:


1. PMI report


This document has been generated through artificial intelligence translation and is provided solely for the purposes of industry discourse and learning. Please note that the intellectual property rights of the content belong to the original media source or author. Owing to certain limitations in the translation process, there may be discrepancies between the translated text and the original content. We recommend referring to the original source for complete accuracy. In case of any inaccuracies, we invite you to reach out to us with corrections. If you believe any content has infringed upon your rights, please contact us immediately for its removal.

PMI launches IQOS Iluma i One in the UK, compatible with TEREA tobacco sticks
PMI launches IQOS Iluma i One in the UK, compatible with TEREA tobacco sticks
Philip Morris Limited (PML), the UK affiliate of Philip Morris International (PMI), has launched the latest addition to its heated tobacco IQOS lineup, the IQOS Iluma i One, in the UK. The device uses a bladeless induction-heating system and adds features such as a touchscreen and automatic start-up, while being designed for use with TEREA tobacco sticks, including the Pearls range.
Feb.10 by 2FIRSTS.ai
BBC survey: over half of secondary teachers in England say vaping is a problem at their school
BBC survey: over half of secondary teachers in England say vaping is a problem at their school
Granville Academy in Swadlincote, Derbyshire, has joined a county pilot overseen by Derbyshire County Council that puts pupils in charge of reducing vaping in school. After reports of pupils stealing vapes, vaping in toilets and using them while walking home, the school found detentions were not effective and shifted to peer-led education sessions, assemblies and health-warning signage.
Feb.05 by 2FIRSTS.ai
Ireland’s Tobacco and Vape Retail Licensing Regime Takes Effect; BAT Says It Should Cover Nicotine Pouches
Ireland’s Tobacco and Vape Retail Licensing Regime Takes Effect; BAT Says It Should Cover Nicotine Pouches
Ireland’s retail licensing system took effect on Feb. 2, 2026, charging annual fees per point of sale and enforced by the Health Service Executive (HSE). British American Tobacco’s local unit, BAT Ireland, said excluding nicotine pouches could leave a regulatory gap.
Feb.04 by 2FIRSTS.ai
Councils Remove 1.2 Million Illicit Vapes from UK High Streets
Councils Remove 1.2 Million Illicit Vapes from UK High Streets
UK council data shows that two illegal vapes were seized every minute in 2025, with a total of 1.2 million illicit vapes removed from high streets. Over the past year, authorities also seized millions of illegal cigarettes and other nicotine products. Consumer surveys indicate that more than half of UK vapers believe they have unknowingly purchased illegal vaping products.
Dec.23 by 2FIRSTS.ai
Fiscal benefit, not health, strongest indicator for vape bans – Contributed by Samrat Chowdhery
Fiscal benefit, not health, strongest indicator for vape bans – Contributed by Samrat Chowdhery
Data shows 75% of nations with state stakes in tobacco trade ban modern substitutes compared to 10% in the free-market group. What is driving these divergent regulations?
Feb.04
Haypp Report Shows Mint Tops Nicotine Pouch Flavours, Berry Leads Vapes in the UK
Haypp Report Shows Mint Tops Nicotine Pouch Flavours, Berry Leads Vapes in the UK
Online retailer Haypp has released its 2025 Haypp Wrapped report, detailing flavour and brand preferences among UK nicotine pouch and vape users. The report found that mint flavours dominated the nicotine pouch market, while berry flavours were most popular among vape users. Velo and Nordic Spirit led the nicotine pouch category, while Elf Bar and Vuse topped the vape brand rankings.
Dec.24 by 2FIRSTS.ai