Philip Morris Limited (PML), PMI's British subordinate, has launched VEEBA, a disposable e-vapour device, as part of its multi-category portfolio of science-based smoke-free products.
According to Retail Times, VEEBA’s liquids guarantee a nicotine level of 1.8% (20 mg/ml), with each production batch receiving a Certificate of Analysis (COA) and subject to regular – and randomized – checks to ensure devices have the correct liquid composition and nicotine content. PMI’s commitment to quality extends from the liquid used to the product build, with VEEBA’s compact and ergonomic design finished in a premium soft-touch aluminum body, that can be used and recycled.
The device is made from premium soft-touch aluminum and can be recycled through the VEEBA Recycling Program. VEEBA is available for £4.99 per device.
[1] Philip Morris Limited (PML) launches VEEBA, a disposable e-vapour device
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