Rise of Disposable E-cigarettes among Young People in England

Regulations by 2FIRSTS.ai
May.24.2024
Rise of Disposable E-cigarettes among Young People in England
Disposable e-cigarette popularity drives sharp rise in nicotine use among teenagers in England, reversing historical decline, new study finds.

According to a report from The Independent on May 23, a new study from University College London has found that the rate of nicotine vaping is rapidly increasing among teenagers in England, with disposable e-cigarettes being a driving force. The study found that the historical trend of declining nicotine use in England is now reversing.

 

Researchers conducted a survey on smoking and e-cigarette trends among 132,252 people in England from July 2016 to May 2023. The results showed that as of June 2021, smoking and e-cigarette trends in all age groups in England had remained stable and gradually decreased. However, since disposable e-cigarettes have become popular, the use of e-cigarettes has started to increase in all age groups, particularly among young people (18 to 24 years old). From May 2021 to May 2023, the proportion of young people aged 18 to 24 who use e-cigarettes increased from 9% to 29%.

 

The research team concluded that since disposable e-cigarettes became popular in England, the downward trend in nicotine use has been reversed. Now, nicotine use seems to be on the rise, largely driven by an increase in e-cigarette use among young people. The research team is calling for urgent action to curb the growth of disposable e-cigarettes among populations who might otherwise completely avoid nicotine. This could include implementing consumption taxes, restricting packaging, or placing e-cigarettes behind store counters.

 

This research, funded by the UK Cancer Research Foundation, has been published in the journal "The Lancet Public Health (Europe)". Meanwhile, the World Health Organization has also released a report stating that e-cigarettes and other novel tobacco and nicotine products pose a significant threat to youth and tobacco control.

 

The lead author of the study, Dr. Harry Tattan-Birch from University College London, said: "If smoking rates were declining more rapidly, the rapid increase in e-cigarette use wouldn't be as concerning. However, the overall increase in nicotine use suggests that this hasn't happened.

 

He further called for the UK government's current Tobacco and E-Cigarette Bill, which aims to prevent the increase in youth e-cigarette use, to be welcomed. This is why the new bill will prohibit the sale of tobacco products to those born on or after January 1, 2009, and will also implement stricter controls to reduce youth e-cigarette use.

 

However, the bill may be shelved now that Prime Minister Rishi Sunak has announced a national election in July.

 

Dr. Sarah Jackson, a senior author of the study from University College London, believes that action must be taken to counteract the trend of young people who would not have otherwise used nicotine becoming interested in e-cigarettes. Policies should not send the message that e-cigarettes are worse than smoking. Improving the appearance, packaging, and marketing of e-cigarettes, rather than their flavors and nicotine content, may be more effective in striking this balance.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

From Heating Blades to Heating Paper? CTHB Patent Points to Microwave Heated Tobacco Design
From Heating Blades to Heating Paper? CTHB Patent Points to Microwave Heated Tobacco Design
According to China’s patent office records, a patent owned by China Tobacco Hubei Industrial Corporation (CTHB) for “cigarette paper and a cigarette for microwave heating” was granted on May 19, 2026. The patent describes cigarette paper with an outer wrapping layer, a heating layer, and an isolation heat-conducting layer, allowing it to absorb microwave energy, convert it to heat, and transfer that heat to the aerosol-generating substrate.
Jun.10
 Zyn Emerges as MAGA Cultural Symbol Amid FDA Policy Shift
Zyn Emerges as MAGA Cultural Symbol Amid FDA Policy Shift
According to The Wall Street Journal, nicotine pouch brand Zyn has rapidly gained popularity across the Trump administration and conservative political circles, including among U.S. Health Secretary Robert F. Kennedy Jr.
Business
May.20
Why Many E-Liquids Today Are "Not Bad, but Not Memorable" – Mylor’s Approach to Experience Design
Why Many E-Liquids Today Are "Not Bad, but Not Memorable" – Mylor’s Approach to Experience Design
From May 8 to 10, 2026, Mylor (Booth E70) will exhibit at The Vaper Expo UK, where it will showcase its systematic experience design solutions for e-liquids. At present, the e-liquid market commonly faces a challenge: many products have “no obvious shortcomings, but lack memorable features.” In response, Mylor has proposed refined solutions across multiple dimensions, including device-adaptive sweetness, progressive cooling sensation, fruit-oriented sourness, and segmented nicotine experience.
May.08
Malaysia Nicotine Vape Market Faces Legal Uncertainty Over Tax and Poisons List Ruling
Malaysia Nicotine Vape Market Faces Legal Uncertainty Over Tax and Poisons List Ruling
Malaysia’s Finance Minister Anwar Ibrahim said duties and taxes on nicotine-containing vape products will be determined in line with the Court of Appeal’s ruling on whether liquid or gel nicotine can be exempted from the Poisons List under the Poisons Act 1952, a case that could affect the legal basis for vape taxation, retail sales and future ban policy.
Jun.29
EU Launches Online Feedback as TPD Revision Enters New Milestone
EU Launches Online Feedback as TPD Revision Enters New Milestone
The European Commission has opened an online call for evidence on revising EU tobacco products and advertising rules, marking a new phase in the TPD/TAD review. Policy options may cover novel products, flavours, packaging, digital marketing and advertising. A 2Firsts review of 855 early submissions shows rapid engagement and recurring debate over differentiated regulation, harm reduction, youth protection, illicit trade and economic impact.
Special Report
May.21
U.S. Military Nicotine Policy Sparks Debate as Nicotine Pouches Enter Discussion
U.S. Military Nicotine Policy Sparks Debate as Nicotine Pouches Enter Discussion
An opinion article published by Stars and Stripes argued that the Pentagon’s January nicotine clinical guidelines overemphasize abstinence, fail to reflect the reality that about 30% of active-duty personnel use nicotine, and do not address nicotine pouches as potential harm-reduction products.
Industry Insight
Jun.08