At InterTabac 2025 in Dortmund, Germany, clear pod e-cigarettes were a major highlight. Nearly every brand's booth featured new products with clear pods, including both refillable and disposable models.

At the InterTabac 2025 exhibition, brands like VOZOL, smiss, and MEGA BAR introduced a new trend with their "2+10" and "0+10" combination refillable e-cigarettes. These devices pair empty pods with 10ml e-liquid bottles, complying with German regulations while offering users greater flexibility.

At InterTabac 2025 in Dortmund, Germany, vaping brand HAYATI showcased its new product Hayati Liora, drawing attention with a lipstick-style exterior. The device uses 2 ml pods and is compatible with both pre-filled and refillable/open pods.

The InterTabac 2025 exhibition in Dortmund, Germany, is officially underway. 2Firsts is on the ground, providing an exclusive photo gallery that highlights the booth designs of various exhibitors while offering in-depth analysis of show dynamics, industry trends, and brand highlights.

At the InterTabac trade show in Dortmund, Philip Drögemüller, Managing Director of Germany’s Smoke-Free Alliance (BfTG), spoke with 2Firsts. He said Germany’s vaping market still has substantial potential, but the industry faces policy uncertainty and compliance pressure. The association urges companies to operate compliantly and to shift from disposable products to rechargeable systems as early as possible to prepare for the structural adjustments brought by the EU battery rules in 2027.

During InterTabac 2025, 2Firsts spoke with the German vaping trade association (Verband des eZigarettenhandels e. V. (VdeH)). The association noted that while Germany’s market continues to grow, the black market may account for nearly half of total volume; disposables are reshaping retail channels. VdeH is firmly opposed to flavor bans and disposable bans, arguing such measures would expand the black market and drive users back to cigarettes.

In September 2025, CFU Group unveiled the Biheat series at the InterTabac exhibition in Germany, featuring the world’s first “dual-heating system” along with AI control and a large interactive display. The innovation significantly enhances flavor consistency and usage duration. With its “efficiency–experience–intelligence” pathway, the product leads global heated tobacco innovation and underscores China’s continued leadership in heated tobacco technology.

At InterTabac 2025, Mylor Innovation Lab launched its JuiSour series of sourness solutions, attracting clients across Europe, the Middle East, etc. The JuiSour series enhance aroma and juiciness, and improve sour-sweet balance by reformulating the flavor, customizing the formulation and using a “Golden Sour-Sweet Ratio” model . Mylor emphasizes compliance and foresees two key trends “compliance-driven growth” and “flavor segmentation”, helping partners stand out in a homogenized global market.

2Firsts’ on-site reporting at InterTabac 2025 in Dortmund, Germany, found that BAT showcased a range of HTP, e-vapor, and nicotine pouch products, with a focus on zero-nicotine e-vapor and the VUSE Ultra line, and set up an interactive experience area.

At InterTabac 2025 in Dortmund, 2Firsts observed that Philip Morris International (PMI) exhibited with a full product lineup and organized three key brands—IQOS (heated tobacco), VEEV (e-vapor), and ZYN (nicotine pouches)—into separate display areas.

At InterTabac 2025, Germany’s leading distributor E-ZIGARETTEN-HANDELDE again centered its exhibit on ELFBAR, keeping the same booth location and visual identity as in previous years, and handing out tote bags at the hall entrance—creating “walking billboards.” The display focused primarily on open-system products, complemented by pod systems and e-liquids, plus a small selection of open-system lines from other brands.

At InterTabac 2025, RELX’s oral-nicotine showcase featured leaf-shaped Nicotine Airpouch products under the WAKA, RELX, and DOSH brands, alongside a prototype “vaporless oral product.” The device produces no visible aerosol upon exhalation during light puffs and is currently for exhibition only, with no confirmed launch timeline. RELX also displayed a nose-inhaled e-cigarette that differs from conventional mouth-inhaled vaping by requiring nasal inhalation.

German customs officers in plainclothes raided InterTabac 2025 in Dortmund, seizing and fining untaxed e-cigarettes on the spot, with multiple booths already inspected.

At InterTabac, the German Alliance for Tobacco-Free Enjoyment (BfTG) warned that high taxation and over-regulation are undermining the vitality of the vaping market, and that potential flavor bans could further weaken the legal market in Europe.

At InterTabac 2025, Pablo Cano Trilla of Tamarind Intelligence highlighted the $80 billion global nicotine market, with e-cigarettes leading in North America and heated tobacco in EMEA. He stressed that regulations, bans, and stricter enforcement will shape the industry's growth and improve its image.

At the InterTabac opening press conference, German tobacco industry leaders criticized the EU’s proposed tax reform, warning that steep hikes could devastate the nicotine pouch sector, reduce excise revenue, and fuel illicit trade. They called on German policymakers to oppose the changes at the European level.

GARANT Nicotine Pouches at Inter Tabac 2025 At the Inter Tabac 2025 exhibition, GARANT showcased its new nicotine pouch line. According to on-site observations by 2Firsts, the brand unveiled nicotine pouches with concentrations up to 70mg/g, as well as mini pouches with a capacity of 35 per tin. The products featured a unique, square, cotton-pad shape.

At the InterTabac opening press conference, German tobacco industry leaders criticized the EU’s proposed tax reform, warning that steep hikes could devastate the nicotine pouch sector, reduce excise revenue, and fuel illicit trade. They called on German policymakers to oppose the changes at the European level.

2Firsts’ on-site reporting at InterTabac 2025 in Dortmund, Germany, found that Altria exhibited two nicotine pouch brands: On! and FUMi.

InterTabac 2025 in Dortmund has officially opened. At this year’s fair, numerous nicotine pouch brands are exhibiting, with their numbers rising significantly compared with last year.

2Firsts observed that in InterTabac 2025, many companies—including China Tobacco Hong Kong, Philip Morris International (PMI), and British American Tobacco (BAT)—brought their heated not burn (HNB) to the show.

On September 18 at InterTabac 2025, China Tobacco Hunan IC launched the Usonic Dual, NISE, winning the "Best HNB Product Award." Featuring innovative "Omni-directional Vortex Thermal Field" technology and AI interaction, it enhances flavor, efficiency, and user experience, marking a significant advancement in global HTP development driven by Chinese innovation.

In September 2025, CFU Group unveiled the Biheat series at the InterTabac exhibition in Germany, featuring the world’s first “dual-heating system” along with AI control and a large interactive display. The innovation significantly enhances flavor consistency and usage duration. With its “efficiency–experience–intelligence” pathway, the product leads global heated tobacco innovation and underscores China’s continued leadership in heated tobacco technology.

CFU launched the Biheat HTP series at InterTabac in Germany, featuring the world’s first dual-heating system combined with AI control and a 3.42-inch display, enabling multi-dimensional collaborative heating and personalized temperature adjustment, with each stick delivering over 40% more puffs than traditional solutions.

Ahead of the 2025 InterTabac trade fair, Vrijdag’s managing director Henk Nota highlighted how cigar bands are evolving from decorative elements into high-tech tools for branding, anti-counterfeiting, and sustainability. Trends include larger sizes, multi-band designs, eco-friendly materials, and NFC integration.

At the first Cigar Culture Summit before InterTabac 2025, global cigar leaders discussed sustainability in tobacco-growing areas. Speakers emphasized the growing importance of education, environmental compliance, and ethical supply chains, noting that sustainability has become a core business necessity. Faced with increasing ESG demands, stricter regulations, and cultural differences, the industry is adapting to build a more resilient future.

At InterTabac 2025, 2Firsts spoke with traditional tobacco suppliers. Despite stagnant cigarette sales in many regions, they remained optimistic, believing that adapting to market shifts could help them grow in a shrinking sector. Many companies are now moving into emerging categories like nicotine pouches, roll-your-own, and heat-not-burn products, using innovation and infrastructure upgrades to meet changing consumer and regulatory demands.

According to 2Firsts’ on-site observations, the vaping halls at InterTabac 2025 have visibly cooled: fewer exhibitors, a weaker presence from major brands, and scarce stage activations; new product momentum is weak and homogenization has intensified. Tightening regulation and policy uncertainty are squeezing innovation, pushing companies to replicate proven models—overall, a “cautious showcase.”

German customs officers in plainclothes raided InterTabac 2025 in Dortmund, seizing and fining untaxed e-cigarettes on the spot, with multiple booths already inspected.

2Firsts Connect @ InterTabac concluded successfully under the theme “From Change to Opportunity,” focusing on the global harm-reduction landscape, shifts in the U.S. market, dynamics in China’s supply chain, vaping product trends, and capital-market opportunities. 2Firsts International Editor-in-Chief Taco Tuinstra, compliance expert Kurt Yang, co-founder Echo Guo, and CEO Alan Zhao shared frontline insights, drawing on UK MHRA registration data and China customs export data to present a compreh

2Firsts will host a special session at the InterTabac exhibition in Dortmund on September 19, 2025, under the theme “From Change to Opportunity.” As an official media partner, 2Firsts will highlight technology, supply chain, market, and capital opportunities while fostering global dialogue.

On the eve of Inter Tabac 2025, 2Firsts noticed the presence of Hong Kong Nanyang Brothers Tobacco, a company with over a century of history, at the exhibition venue. Based on booth preparations, the company is expected to unveil a range of new products, including e-cigarettes, NicPouch Strip, Heat Not Burn（HNB）, and wellness-related offerings. More details will be revealed on September 18.

Vabeen will unveil its complete product line—disposable, pod, and open-system devices—at booth 6.A24 at InterTabac 2025. The showcase highlights the brand's latest innovations in high capacity, multi-flavor, and smart devices, demonstrating its strategic focus and strength in the global market.

InterTabac 2025 will host the inaugural World Alternative Awards on Sept. 19 in Dortmund, honoring 15 standout products and companies across the alternative nicotine sector. Co-hosted with Alternative magazine.

As an official media partner of InterTabac, 2Firsts spoke exclusively with Sabine Loos, Managing Director of Westfalenhallen Unternehmensgruppe, to preview the 45th edition of the event. This year’s InterTabac and InterSupply will feature 11 halls, over 800 exhibitors, dozens of forums, and major product debuts. The interview explores trends in NGPs, oral nicotine, hybrid formats, and global regulatory topics—offering a comprehensive look into innovation and industry dialogue.