Russian E-cigarette Market Trend: Disposable to Open System

May.12.2023

The Russian e-cigarette market is shifting from disposable to open systems, driven by cost-effectiveness and consumer preferences.

On May 12th, 2FIRSTS Moscow News Center learned from NICTON, a company in Russia, that the electronic cigarette market in Russia is showing a transition trend from disposable electronic cigarettes to open system.

NICTON is one of the leading manufacturers and distributors of nicotine products in Russia. With a market share of 80% in Nizhny Novgorod, it offers a range of brands including e-cigarette oils and chewing tobacco. Gregory, the head of NICTON's marketing department, stated that consumer behavior surveys show a clear trend in the Russian e-cigarette market moving from disposable e-cigarettes to open systems.

Gregory stated that the key factor in the decision to shift towards an open system was cost-effectiveness. The Russian market offers a variety of options for e-juice, including different PG/VG ratios and flavor choices, which can provide a better user experience for Russian consumers.

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