PMI Japan Unveils "SENTIA Smooth Violet": First Flavor Pod in IQOS ILUMA

Mar.04
PMI Japan Unveils "SENTIA Smooth Violet": First Flavor Pod in IQOS ILUMA
PMI Japan unveils "SENTIA Smooth Violet," the first flavored pod in the IQOS ILUMA series, available in stores nationwide.

"SENTIA Smooth Violet" is the first flavored pod in the "IQOS ILUMA" series.

 

IQOS will be available for sale at four physical stores and convenience stores nationwide starting on March 3rd, and online sales will begin on March 12th. The price will be 530 yen including tax.

 

According to a report by Dailyadvent on March 3rd, Philip Morris International (PMI) Japan announced that it will be launching the first regular flavor innovation for its heat-not-burn tobacco products, the "IQOS ILUMA i" series and "IQOS ILUMA" in Japan. This new product is branded as "SENTIA Smooth Violet" under the exclusive pod brand "SENTIA".

 

The new product will be available starting on March 3rd at four national IQOS retail stores, the official IQOS store, and various convenience stores. Additionally, starting on March 12th, consumers can purchase this new product through the IQOS online store.

 

The product is priced at 530 Japanese yen per box of 20 sticks (including tax) (equivalent to $3.5). The introduction of this new product brings the total number of products in the "SENTIA" series to 17.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

The U.S. FDA has issued two notices: seeking public comments on regulations regarding tobacco retailer training programs and sales restrictions
The U.S. FDA has issued two notices: seeking public comments on regulations regarding tobacco retailer training programs and sales restrictions
On August 22, the U.S. FDA issued two notices soliciting public comments on regulations regarding tobacco retailer training programs and restrictions on tobacco sales. Both notices provide a 60-day public comment period under the Paperwork Reduction Act, aiming to protect public health, especially that of children and adolescents, by regulating retailer behavior and restricting tobacco sales.
Aug.22 by 2FIRSTS.ai
InterTabac 2025 Insights|Nicotine Pouches Reach 70mg/g, Cotton-Pad Oral Products Also on Display
InterTabac 2025 Insights|Nicotine Pouches Reach 70mg/g, Cotton-Pad Oral Products Also on Display
GARANT Nicotine Pouches at Inter Tabac 2025 At the Inter Tabac 2025 exhibition, GARANT showcased its new nicotine pouch line. According to on-site observations by 2Firsts, the brand unveiled nicotine pouches with concentrations up to 70mg/g, as well as mini pouches with a capacity of 35 per tin. The products featured a unique, square, cotton-pad shape.
Sep.23 by 2FIRSTS.ai
Belgium to Tighten Tobacco Controls in 2027: Vaping Banned on Café & Restaurant Terraces; Shisha Bars to Close
Belgium to Tighten Tobacco Controls in 2027: Vaping Banned on Café & Restaurant Terraces; Shisha Bars to Close
The Belgian government has announced a new round of tobacco-control measures: starting January 1, 2027, smoking traditional tobacco and using e-cigarettes will be banned on café and restaurant terraces, all designated indoor smoking rooms will be abolished, and shisha bars will be closed. The ban applies to both customers and operators; terraces must display no-smoking signage, and even placing ashtrays on tables will be subject to penalties.
Sep.16 by 2FIRSTS.ai
InterTabac 2025 Highlights Europe’s Vaping Dilemma: Tighter Regulation, Constrained Innovation
InterTabac 2025 Highlights Europe’s Vaping Dilemma: Tighter Regulation, Constrained Innovation
According to 2Firsts’ on-site observations, the vaping halls at InterTabac 2025 have visibly cooled: fewer exhibitors, a weaker presence from major brands, and scarce stage activations; new product momentum is weak and homogenization has intensified. Tightening regulation and policy uncertainty are squeezing innovation, pushing companies to replicate proven models—overall, a “cautious showcase.”
Sep.19 by 2FIRSTS.ai
Tobacco harm reduction advocates criticize COP11 for limiting public participation and call for inclusion of harm reduction products in discussions
Tobacco harm reduction advocates criticize COP11 for limiting public participation and call for inclusion of harm reduction products in discussions
The Conference of the Parties to the World Health Organization's Framework Convention on Tobacco Control (COP11) will convene in Geneva in November to discuss global tobacco control policies. Tobacco harm reduction advocates worry that the meeting may only avoid further policy damage without achieving substantive progress. They point out that COP11 limits public participation and call for strengthened discussion on safe nicotine products.
Sep.30 by 2FIRSTS.ai
Philip Morris South Africa calls for science-based tobacco regulation, emphasizing a "risk-proportionate" framework to accelerate smoking rate reduction
Philip Morris South Africa calls for science-based tobacco regulation, emphasizing a "risk-proportionate" framework to accelerate smoking rate reduction
Philip Morris International (PMI) South Africa calls for scientific regulation of e-cigarettes to promote tobacco harm reduction.
Aug.29 by 2FIRSTS.ai