Home
Company
Product
Regulation
China
Data
Exhibition
Interview
中文版
Home
Company
Product
Regulation
China
Data
Exhibition
Interview
中文版
Search

Philip Morris International Launches New IQOS ILUMA i Series

Feb.13
Philip Morris International Launches New IQOS ILUMA i Series
Philip Morris International (PMI) Korea launches "IQOS ILUMA i" series nationwide, offering new features for adult smokers.

According to DT.CO on February 13, Philip Morris International (PMI) Korea announced on that day that they will be launching the "IQOS ILUMA i" series of heated tobacco devices nationwide.


This new product can be purchased at nine national IQOS flagship stores and major convenience stores. Customers who purchase online can also enjoy free delivery services.


The "IQOS ILUMA i" series includes two flagship models, "IQOS ILUMA i Prime" and "IQOS ILUMA i", available in various colors such as Micro Breeze Blue, Pomegranate Red, and Digital Purple.


A spokesperson from Philip Morris International (PMI) Korea stated, "Adult smokers can now purchase the new IQOS ILUMA i series at nearby convenience stores. With added features such as a touch screen and pause mode, the user experience will be enhanced, providing a higher level of enjoyment.


References:
[1] 한국필립모리스, `아이코스 일루마 i` 전국 판매
Also Read:
[1] PMI's market share in South Korea falls short of target
[2] Philip Morris Korea Defends Switch to Smokeless Products: Report
[3] Top Selling Flavors of Philip Morris International's IQOS Pods
[4] PMI Launches Pre-order for New IQOS Iluma i Series
[5] JTI to halt sales of two cigarettes in South Korea

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

INTER-TABAC
INTER-TABAC
Thailand's Lopburi province seized about $100,000 worth of e-cigarettes and arrested one suspect
Thailand's Lopburi province seized about $100,000 worth of e-cigarettes and arrested one suspect
Thai police have seized approximately 3.08 million baht (approximately US$100,000) worth of illegal e-cigarettes, suspected of tax evasion and illegal importation. The police have transferred the suspects and evidence to the Lopburi Provincial Police Station for further processing.
Sep.29 by 2FIRSTS.ai
The Pittsburgh City Council has introduced new regulations for e-cigarette shops, prohibiting them from being located within 1,500 feet of schools and other places
The Pittsburgh City Council has introduced new regulations for e-cigarette shops, prohibiting them from being located within 1,500 feet of schools and other places
US Pittsburgh City Council proposed a new bill: new e-cig stores can’t be within 1,500ft (≈457.2m) of schools, daycares, religious sites or parks. The restriction only applies to new stores, not existing ones. The bill also bans e-cig stores from operating 11pm-9am next day and requires e-cigs, CBD products, etc., to be stored in locked cabinets.
Sep.22 by 2FIRSTS.ai
Former WHO Director Calls for Parallel Platforms to Advance Tobacco Harm Reduction
Former WHO Director Calls for Parallel Platforms to Advance Tobacco Harm Reduction
Despite 20 years of the WHO’s tobacco control treaty, 8 million people still die from smoking each year. At the Asia Forum on Nicotine, former WHO director Tikki Pang called for independent platforms—outside the WHO’s system—to advance tobacco harm reduction (THR). “Instead of banging our heads against a brick wall, why not go around it?” he said.
Sep.08
US study finds nicotine pouches may help tobacco users quit, but safety remains to be determined
US study finds nicotine pouches may help tobacco users quit, but safety remains to be determined
A recent US study found those who recently quit smoking are 3.9 times more likely to use nicotine pouches.
Sep.17 by 2FIRSTS.ai
Product｜LOST MARY Launches "PuffBall," Touted as the First E-Cigarette with Trackball Control, in Russia
Product｜LOST MARY Launches "PuffBall," Touted as the First E-Cigarette with Trackball Control, in Russia
The LOST MARY brand recently launched a new e-cigarette, the LOST MARY PuffBall, in Russia. The product is said to feature the industry's first "trackball" design, which allows users to switch modes and control the screen. It is now available on the official Russian website for approximately $14.10.
Sep.12 by 2FIRSTS.ai
Global Tobacco Oversupply and Climate Risks Highlighted at ITGA Annual Meeting
Global Tobacco Oversupply and Climate Risks Highlighted at ITGA Annual Meeting
In 2025, global tobacco leaf production surged, but prices stagnated as climate change intensified farming risks. 2Firsts reports from the ITGA meeting, revealing structural challenges and transition pressures in the industry.
Sep.29
Related Topics
News Product
Related Read
Thailand's Lopburi province seized about $100,000 worth of e-cigarettes and arrested one suspect
Thailand's Lopburi province seized about $100,000 worth of e-cigarettes and arrested one suspect
2FIRSTS.ai
The Pittsburgh City Council has introduced new regulations for e-cigarette shops, prohibiting them from being located within 1,500 feet of schools and other places
The Pittsburgh City Council has introduced new regulations for e-cigarette shops, prohibiting them from being located within 1,500 feet of schools and other places
2FIRSTS.ai
Former WHO Director Calls for Parallel Platforms to Advance Tobacco Harm Reduction
Former WHO Director Calls for Parallel Platforms to Advance Tobacco Harm Reduction
US study finds nicotine pouches may help tobacco users quit, but safety remains to be determined
US study finds nicotine pouches may help tobacco users quit, but safety remains to be determined
2FIRSTS.ai
Product｜LOST MARY Launches "PuffBall," Touted as the First E-Cigarette with Trackball Control, in Russia
Product｜LOST MARY Launches "PuffBall," Touted as the First E-Cigarette with Trackball Control, in Russia
2FIRSTS.ai
Global Tobacco Oversupply and Climate Risks Highlighted at ITGA Annual Meeting
Global Tobacco Oversupply and Climate Risks Highlighted at ITGA Annual Meeting
FOLLOW US ON SOCIAL MEDIA
Contact: info@2firsts.com
Stay up to date.
Submit your email to receive weekly newsletter on the most relevant news of the e-cigarette industry.
© 2025 Shenzhen 2FIRSTS Technology Co.,Ltd. All Right Reserved.
2FIRSTS is only accessible to industry practitioners, researchers, media and other professionals. Access by minors is prohibited.
This website provides services to users outside the Chinese mainland. For Chinese mainland users, please visit https://cn.2firsts.com
English
English
中文