PMI Launches Pre-order for New IQOS Iluma i Series

PMI by 2FIRSTS.ai

Feb.08

PMI Launches Pre-order for New IQOS Iluma i Series

Philip Morris International (PMI) begins pre-orders for new HNB device "IQOS Iluma i" series in South Korea, available at 9 stores.

According to a report from Newsis on February 7th, Philip Morris International (PMI) announced that they will begin accepting pre-orders for the HNB device "IQOS Iluma i" series starting from the 7th.

Nine IQOS flagship stores in South Korea and the official online store are currently accepting pre-orders for the device until the 12th, with official sales starting on the 13th. The device will also be available for purchase at convenience stores nationwide.

The suggested retail price for IQOS Illuma i Prime is 129,000 Korean won (88 USD), and the suggested retail price for IQOS Illuma i is 89,000 Korean won (60 USD).

References:

[1] 한국필립모리스 '아이코스 일루마i' 사전구매 오늘부터 시작

Also Read:

[1] PMI's market share in South Korea falls short of target

[2] Philip Morris Korea Defends Switch to Smokeless Products: Report

[3] PMI and KT&G Increase Convenience Store HNB Equipment Margins to 7% in Response to Retailer Demands

[4] PMI Reports Strong Financial Performance for 2024 with a 7.3% Revenue Increase

#Asia #Products #South Korea #Heated tobacco products

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