Shop owner in West Sussex convicted for illegal sale of tobacco and e-cigarettes, caught with 198 illicit e-cigarettes

Sep.28.2025
Shop owner in West Sussex convicted for illegal sale of tobacco and e-cigarettes, caught with 198 illicit e-cigarettes
Shop owner in Worthing, West Sussex convicted for illegal tobacco and e-cigarette sales, will be sentenced next month.

Key points:

 

·The owner of a store in Worthing, West Sussex, England, has been convicted for illegally selling tobacco and e-cigarettes. 

·A total of 198 illegal e-cigarettes were found in the store. 

·The store owner, Sarhad Kamal Mahmoudi, will be sentenced next month.

 


 

2Firsts, on September 28, 2025, a store owner in Worthing, West Sussex, England, named Sarhad Kamal Mahmoudi, was found guilty of selling illegal tobacco and e-cigarettes. He will be sentenced next month. This case was uncovered by the Trading Standards department of West Sussex County Council, as reported by the Sussex Express on September 26.

 

A spokesperson for the county council stated that on September 22, 2023, a secret test purchase was conducted at a store in Woxin, during which law enforcement officers purchased foreign cigarettes. Further investigation on October 18, 2023, with the assistance of police, immigration officers, and sniffer dogs, revealed illegal tobacco hidden in the kitchen.

 

An investigation has found that out of 88 tobacco products, there are varieties with counterfeit, duty-free, or foreign labels. In addition, 198 e-cigarettes that do not comply with the 2015 Tobacco and Related Products Regulations were also discovered. These e-cigarettes were not hidden, but openly displayed for sale in stores.

 

The police also seized a nitrous oxide tank from Mahmoud's car during their investigation, this substance is commonly known as laughing gas. The West Sussex County Council pointed out that Mahmoud, who has been operating as a shop owner since October 2023, was convicted by the Brighton Magistrates' Court on September 22, 2025 for charges related to illegal sales of tobacco, e-cigarettes, and tax evasion.

 

According to reports, Sarhad Trading Ltd, owned by the suspect, is facing a total of 23 charges, but the company has since been dissolved. Duncan Crow, a member of the Community Support, Fire, and Rescue Cabinet, commended the efforts of trading standards officers in clearing unsafe tobacco and e-cigarette products from the streets, emphasizing the importance of enforcement actions in ensuring the safety of residents and holding individuals and businesses accountable for illegal activities.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Exclusive: Suspected ‘Backend Update Then Withdrawal’ Suggests Glas May Be Next FDA-Authorized E-Cigarette Brand After Juul
Exclusive: Suspected ‘Backend Update Then Withdrawal’ Suggests Glas May Be Next FDA-Authorized E-Cigarette Brand After Juul
An exclusive 2Firsts investigation found an unpublished FDA update on e-cigarette marketing authorizations that mirrors market speculation, suggesting Glas’s application may have cleared internal review, though no official confirmation has been issued.
Regulations
Dec.21
Product | Featuring a 1.47-inch TFT color display and up to 40W output, the Aspire Fluffi Pro launches in European channels.
Product | Featuring a 1.47-inch TFT color display and up to 40W output, the Aspire Fluffi Pro launches in European channels.
Aspire, a brand under Eigate Technology, has launched the open-system Fluffi Pro on its official website. It is now available via select online channels in Switzerland, Italy, and France at around €24.5, featuring upgrades over the standard Fluffi in power and battery capacity, screen configuration, high-wattage coil specs, and a redesigned side-fill/side-airflow structure.
Jan.13 by 2FIRSTS.ai
Mexico City hands over 50,376 vapes and e-cigarettes for destruction, valued at USD 570,000
Mexico City hands over 50,376 vapes and e-cigarettes for destruction, valued at USD 570,000
Mexico City Head of Government Clara Brugada handed over 50,376 vapes and e-cigarettes in the Zócalo for final destruction. The report puts the value at 10 million pesos (about USD 570,000) and says the goods were seized from a stall and a warehouse in the Historic Center, with one person detained because selling these products is illegal.
Jan.19 by 2FIRSTS.ai
Liverpool City Region Considers Healthier Advertising Rules for Trains, Ferries and Buses — Vapes Included
Liverpool City Region Considers Healthier Advertising Rules for Trains, Ferries and Buses — Vapes Included
The Liverpool City Region is considering a region-wide clampdown on advertising for junk food, sugary drinks and vapes on publicly owned infrastructure. The move is framed as part of a broader push to promote healthier lifestyles and tackle deep-rooted health inequalities, with a particular focus on reducing children’s exposure to harmful marketing in public spaces. The plan is set to go before the Combined Authority on Friday.
Jan.23 by 2FIRSTS.ai
The Volume Illusion: Measuring the Future of Nicotine with the Tools of the Past
The Volume Illusion: Measuring the Future of Nicotine with the Tools of the Past
As next-generation nicotine products become economically central rather than marginal, traditional volume-based metrics are increasingly unable to explain consumption, risk, and value. Units designed for a cigarette-based economy struggle to describe systems defined by delivery speed, pharmacokinetics, and adaptive user behavior. Drawing on financial reporting, regulation, and nicotine science, a fundamental question: can the future of nicotine still be measured using the tools of its past?
Feb.09 by Alan Zhao | 2Firsts Perspectives
Philip Morris Japan adds “Electric Purple” to IQOS ILUMA i range, expands to convenience stores from Feb. 3
Philip Morris Japan adds “Electric Purple” to IQOS ILUMA i range, expands to convenience stores from Feb. 3
Philip Morris Japan (PMJ) said on Jan. 29 it has introduced “Electric Purple” as a new standard color option for its IQOS ILUMA i heated tobacco device lineup, covering three models with prices unchanged. The new color will be available from Jan. 29 via the company’s official online and store channels, with sales expanding to convenience stores and some tobacco retailers from Feb. 3.
Jan.29 by 2FIRSTS.ai