SMOORE International Reports 2022 Financial Performance

Mar.21.2023
SMOORE International Reports 2022 Financial Performance
Smoore International's 2022 performance report indicates an 11.7% decline in revenue and a 52.7% decrease in net profit.

On March 20th, Semiconductor Manufacturing International Corporation (SMIC) released its 2022 financial performance report. The report revealed that SMIC had a revenue of 12.145 billion yuan in 2022, a decrease of 11.7% from the previous year. After adjustments, their net profit for the year was 2.575 billion yuan, a decrease of 52.7% from the previous year.


Summary of SMIC's Financial Report | Source: SMIC Financial Report


More than 80% of overseas revenue: Decline in the US, Rise in Europe. According to the financial report, Smore's total revenue for 2022 was CNY 12.145 billion, with an export income of CNY 9.898 billion accounting for 81.5% of the total revenue, an increase of 15.5% compared to last year. Domestic sales revenue was CNY 2.246 billion, accounting for 18.5% of the total revenue, a decrease of 15.5% compared to last year.


Market Revenue in Simoer | Source: Simoer Financial Report


In 2022, Smoore's sales revenue for enterprise customers in the United States decreased by 22.7% due to increased competition from non-compliant electronic cigarette products and price adjustments for certain products to support some clients in gaining market share. This decline was analyzed by region.


In the financial report, Somor expressed confidence in the future competitiveness of its products and long-term growth in the US market, as the FDA continues to strengthen its enforcement efforts.


In Europe and other markets, Smoore's sales revenue in 2022 increased by 53.4% compared to the previous year. Smoore stated in their financial report that they have assisted major clients in becoming the top electronic cigarette brand in several European countries.


In China, Synergy, a company that specializes in providing marketing solutions, saw a 51.9% year-on-year decrease in sales revenue specifically to enterprise customers. This has had a significant negative impact on Synergy's overall revenue.


Business Type Revenue for SMIC | Source: SMIC Financial Report


The revenue of the company's disposable electronic cigarette products was 1.9 billion yuan, over 19 times higher than the previous year.


According to the financial report, Smoore recently launched a new line of disposable e-cigarettes in the European market, leading to a rapid increase in sales. In 2022, the revenue from disposable products amounted to 1.93 billion yuan, representing a growth of 1919% compared to the 0.95 billion yuan in 2021. Notably, the revenue from the second half of the year reached 1.61 billion yuan, reflecting a year-over-year increase of 1761%.


In addition, in the second half of 2022, Simoer upgraded their open system product LUXE X, further increasing their market share.


According to the financial report, in 2022, Simoer's revenue from sales of products to retail customers was 1.465 billion yuan, a year-on-year increase of 26.2%.


Research and development investment doubled, enhancing the competitiveness of core brands.


According to the financial report, in 2022, Smoore invested 1.372 billion yuan in research and development, an increase of 104% compared to the previous year. Of this, 74% was spent on electronic nicotine delivery systems (including electronic vaporization and non-combustible heating products), 13.9% on specialty vaporization products, and 12.1% on vaporization medical and beauty products.


Silmor R&D expenses | Source: Silmor financial report


According to financial reports, in 2022, Smor added 2,254 patents, including 1,125 invention patents.


In terms of brand building, SMOORE has announced that it will continue to focus on its manufacturing brand "SMOORE" and create three distinct technology brands: FEELM representing closed-system vaping products, METEX representing non-combustible heating products, and VAPORESSO representing open-system vaping products.


According to SiMoEr, in the future, they plan to launch new products with differentiation in the fields of electronic cigarette devices, specialized nebulization products, and nebulized medicine, expanding the scope of nebulization technology applications.


Reference:


As of December 31st, 2022, the annual performance report for Sumo International Holdings Limited has been announced.


This document has been generated through artificial intelligence translation and is provided solely for the purposes of industry discourse and learning. Please note that the intellectual property rights of the content belong to the original media source or author. Owing to certain limitations in the translation process, there may be discrepancies between the translated text and the original content. We recommend referring to the original source for complete accuracy. In case of any inaccuracies, we invite you to reach out to us with corrections. If you believe any content has infringed upon your rights, please contact us immediately for its removal.

2Firsts Research: VUSE Ultra Promotion in Germany, Free E-Cigarette Kit Worth €24 with Registration
2Firsts Research: VUSE Ultra Promotion in Germany, Free E-Cigarette Kit Worth €24 with Registration
2Firsts discovered during its research in Cologne, Germany, that BAT’s VUSE Ultra is running a promotional campaign. Consumers who register on the VUSE website and enter a dealer code can receive a free e-cigarette kit (including device and pods) worth €24.
Sep.23 by 2FIRSTS.ai
Smoore’s Q3 Revenue Hits Record High, Reflecting Structural Growth in Global HNB and E-Vapor Markets
Smoore’s Q3 Revenue Hits Record High, Reflecting Structural Growth in Global HNB and E-Vapor Markets
Smoore posted record-high Q3 2025 revenue, driven by growth in both HNB and e-vapor segments, reflecting ongoing expansion of the global next-generation tobacco industry amid compliance and structural upgrades.
Oct.12
Bangladeshi youth protest: urging revision of tobacco control laws, suggesting banning smoking areas and tobacco displays
Bangladeshi youth protest: urging revision of tobacco control laws, suggesting banning smoking areas and tobacco displays
Statistics show that tobacco-related diseases kill as many as 161,000 people in Bangladesh each year. The DORP Youth Forum recently organized a protest in front of the National Tax Administration building in Dhaka, calling on Bangladesh to enact new tobacco control laws as soon as possible.
Sep.24 by 2FIRSTS.ai
Vapesourcing, a leading U.S. vape retailer, has announced it will no longer supply flavored nicotine products to California and Massachusetts.
Vapesourcing, a leading U.S. vape retailer, has announced it will no longer supply flavored nicotine products to California and Massachusetts.
Due to local regulations, leading U.S. vape retailer Vape Sourcing has stopped shipping flavored nicotine products to California and Massachusetts. This is because California is implementing a "flavor ban," while Massachusetts already banned flavored tobacco and vapes in 2019. Customers in these states can still buy unflavored or non-nicotine products.
Aug.22 by 2FIRSTS.ai
Mexico Mulls 30% Tobacco Tax Hike from 2026; Industry Warns of Illicit Market Growth and Revenue Losses
Mexico Mulls 30% Tobacco Tax Hike from 2026; Industry Warns of Illicit Market Growth and Revenue Losses
Mexico’s National Tobacco Industry Council (Conainta) has raised concerns over a federal proposal to increase the Special Tax on Production and Services (IEPS) on cigarettes and nicotine products by more than 30% starting in 2026, and to levy up to a 200% tax on alternative nicotine products. Conainta and the Mexican Confederation of Industrial Chambers (Concamin) estimate illicit consumption could climb to 50%, with annual fiscal losses of MXN 13–15 billion.
Sep.22 by 2FIRSTS.ai
Ireland implements new regulations banning sale of tobacco products through vending machines​, aims to reduce smoking rate to below 5%​.
Ireland implements new regulations banning sale of tobacco products through vending machines​, aims to reduce smoking rate to below 5%​.
Ireland bans sale of cigarettes, e-cigarettes from vending machines to reduce smoking rates, underage access.
Sep.29 by 2FIRSTS.ai