Key Points
- According to The Grocer, Morrisons will host vaping concessions in 400+ supermarkets.
- First site opens next month in Rotherham.
- Concessions will offer high-demand vaping and nicotine pouch products.
- Morrisons’ partnership with VPZ continues unchanged.
- UK to introduce excise tax and duty stamps for nicotine e-liquids from 2026.
2Firsts, November 28, 2025 — According to The Grocer, Morrisons has signed a partnership with The E-Cig Store to introduce vaping concessions and kiosks across over 400 UK supermarkets. The Grocer reports that the first site will launch in Rotherham next month, featuring focused, high-demand vaping and nicotine pouch products.
According to The Grocer, The E-Cig Store said the agreement will give brands wider routes to market, including in-store and digital promotions. The report also notes that Morrisons’ existing partnership with VPZ remains unchanged.
The Grocer further highlights recent UK policy developments, including a new excise tax on nicotine-containing e-liquids effective from October 2026 and the introduction of vaping duty stamps to strengthen product tracking.
Cover image source: The Grocer
We welcome news tips, article submissions, interview requests, or comments on this piece.
Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn
Notice
1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.
2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.
3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.
4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.
Copyright
This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.
For copyright-related inquiries, please contact: info@2firsts.com
AI Assistance Disclaimer
This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.
We welcome any corrections or feedback. Please contact us at: info@2firsts.com
