China’s E-Cigarette Exports Fell 32% Year-on-Year in June; U.S. Drops Nearly 50% Month-on-Month, Losing Top Spot

Jul.21.2025

In June 2025, China’s e-cigarette exports totaled USD 673 million, down 17.1% from USD 812 million in May and 32.4% lower than USD 996 million in June 2024. The UK overtook the U.S. as the top export market, while shipments to the U.S. nearly halved, falling almost 50% month-on-month.

Key Points:

·Change at the top: In June, the United Kingdom overtook the United States as the largest export destination for Chinese e-cigarettes. The US fell to second place, with a decrease of nearly 50% compared to May.

·New countries on the list: Poland and Indonesia successfully entered the top ten in June, ranking eighth and ninth respectively.

·Countries dropping out: Japan and the Netherlands fell out of the top ten in June. In May, they were eighth and tenth respectively.

【2Firsts News Flash】According to the latest data released by the General Administration of Customs of the People's Republic of China, the export trade volume of e-cigarette products in June 2025 reached 673 million US dollars, a decrease of approximately 17.11% compared to 812 million US dollars in May 2025, and a decrease of approximately 32.43% compared to 996 million US dollars in June 2024.

Ranking and amount of the top ten destination countries for Chinese e-cigarette exports have changed：

China’s E-Cigarette Exports Fell 32% Year-on-Year in June; U.S. Drops Nearly 50% Month-on-Month, Losing Top Spot — Monthly changes | Mapping: 2Firsts

Overall analysis:

1.The UK jumps to the top of the list, while US exports sharply decline: The most notable change is the UK replacing the US as the largest market. While the UK's import amount is steadily growing, the export amount to the US has almost halved, dropping by nearly 50% compared to the previous period.

2.The European market position remains stable but shows some differentiation: Germany and Russia maintain their rankings, but both experience a decrease in export amounts. Poland entering the top ten demonstrates the growth potential of the Eastern European market, while the important European transshipment hub of the Netherlands falls out of the ranking.

3.East Asia declines: South Korea, as an important transshipment hub, sees a significant decrease in both ranking and export amount, dropping from fourth to seventh place. Japan is pushed out of the top ten.

4.Southeast Asia rises against the trend: Malaysia's ranking and export amount show a noticeable improvement, while Indonesia, as a newly listed country, demonstrates the potential of the Southeast Asian market.

5.The Middle East market is on the rise: The only Middle Eastern country in the top ten, the UAE, moves up one spot in the ranking, but the export amount marginally decreases, overall remaining stable.

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