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Key Takeaways:
- Co-branded limited edition launched: Available on the Vuse official website, priced at £45.
- Screen-equipped model upgrade: Built on Vuse’s first pod-based device featuring an AMOLED display.
- Enhanced configuration: Transparent back cover supports wireless charging, equipped with two replaceable batteries, and supports MyVuse customization.
- Collectible and marketing value: Each unit carries a unique serial number, continuing BAT’s McLaren championship-linked marketing strategy.
2Firsts, December 18, 2025 — 2Firsts has noted that Vuse, the vaping brand, has launched a co-branded limited-edition product with McLaren Racing, the Vuse Ultra x McLaren F1 Team Limited Edition, which is now available on the Vuse official website at a retail price of £45.
2Firsts has compiled the relevant specifications of the Vuse Ultra x McLaren F1 Team Limited Edition vape, as shown in the chart below.
During the Global Tobacco & Nicotine Forum held in Switzerland in May this year, 2Firsts previously reported on the Vuse Ultra. Positioned as a pod-based vape, the device features an AMOLED display and represents Vuse’s first e-cigarette model equipped with a screen.
Compared with the standard version, the Vuse Ultra x McLaren F1 Team Limited Edition has undergone co-branding upgrades in both design and configuration:
- The device features a brushed aluminum body paired with a transparent back cover, with the transparent area supporting wireless charging;
- It is equipped with a ClearView display screen;
- It supports a customizable interface via the MyVuse app, allowing users to achieve personalized settings through cloud-based control.
According to information on the official website, the limited-edition product has been available for sale on the Vuse official website since December 7, 2025. Each unit comes with an authenticity card bearing an independent serial number, giving the product certain collectible attributes. The current listed price is £45. By comparison, the standard Vuse Ultra is listed on the official website at £30.
Previously, 2Firsts also reported that following McLaren F1 Team’s Constructors’ World Championship victory in the 2025 season, British American Tobacco (BAT) launched a series of VELO x McLaren initiatives targeting global travel retail channels, including airport displays and special-edition VELO products.
Cover image source: Vuse official website
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