What Products are British E-cigarette Brands Promoting after Disposable Ban?

Business by 2FIRSTS.ai
Feb.22.2024
What Products are British E-cigarette Brands Promoting after Disposable Ban?
2FIRSTS reports UK brands' movements post-disposable ban; LOST MARY, VUSE focus on pod systems, while GOLD BAR, IVG2400 maintain status.

On February 21st, based on information from official brand websites, distributor websites, and other channels, 2FIRSTS compiled the product developments of various well-known brands in the UK following the announcement of the disposable ban.

 

After sorting through the data, it was found that many popular brands such as LOST MARY and VUSE focus on pod system products. At the same time, leading products in the e-cigarette market in the UK, such as GOLD BAR and IVG2400, continue to maintain their product lines in the same state as before the ban was announced.

 

The details are as follows:

 

What Products are British E-cigarette Brands Promoting after Disposable Ban?
LOST MARY DM600 X2 | Image source: LOST MARY UK official website

 

What Products are British E-cigarette Brands Promoting after Disposable Ban?
LOST MARY DM600 X2 | Image source: LOST MARY official website in the UK

 

What Products are British E-cigarette Brands Promoting after Disposable Ban?
LOST MARY TAPPO | Image source: LOST MARY UK official website

 

The flagship product of the UK official website of LOST MARY is the disposable LOST MARY DM600 X2, which contains only two pods, with a maximum of 1200 puffs, priced at £6.99.

 

What Products are British E-cigarette Brands Promoting after Disposable Ban?
VUSE PRO | Image source: VUSE UK official website

 

In addition, LOST MARY also launched a new disposable product TAPPO last month, which includes one kit and a spare pod, with a selling price of £8.99 on the official website.

 

What Products are British E-cigarette Brands Promoting after Disposable Ban?
VUSE PRO | Image source: VUSE UK official website

 

The main product promoted on the VUSE UK official website is the VUSE PRO pod system, which includes two pods. Each pod can be used for up to 800 puffs, totaling 1600 puffs.

 

What Products are British E-cigarette Brands Promoting after Disposable Ban?
SKE Crystal 2400 | Image source: SKE official website in the UK

 

The official website of SKE promotes its main product, the pod system SKE Crystal 2400, which comes with 4 pods and a total of 2400 puffs.

 

What Products are British E-cigarette Brands Promoting after Disposable Ban?
SKE Crystal 2400 | Image source: SKE UK official website

 

The official ELFBAR UK website has announced the upcoming release of the e-cigarette product "ELFBAR AF5000", which is capable of delivering up to 5000 puffs. According to information on the website, the AF5000 comes equipped with a 2ml built-in e-liquid tank and an additional 10ml independent refillable oil tank, allowing for a total of 5000 puffs. In addition, the product will offer 29 different flavor options for users to choose from.

 

What Products are British E-cigarette Brands Promoting after Disposable Ban?
ELFBAR AF5000 | Image source: Official ELFBAR UK website

 

2FIRSTS will continue to report on the dynamics of the UK market, stay tuned.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Reuters: Shopify May Ban All Vape Sales This Week Amid Illegal Market Crackdown
Reuters: Shopify May Ban All Vape Sales This Week Amid Illegal Market Crackdown
Reuters reported that Shopify may ban all vape products from its platform as soon as this week, signaling that U.S. enforcement against the illegal vape market is expanding from retailers and importers to e-commerce platforms and payment networks.
MarketBAT
Jun.23 by 2Firsts Perspectives
BAT Restructuring to Affect 9,000 Roles as Tobacco Group Pushes Cost Cuts and AI
BAT Restructuring to Affect 9,000 Roles as Tobacco Group Pushes Cost Cuts and AI
British American Tobacco (BAT) plans to cut about 5,500 jobs globally and shift around 3,500 roles to strategic partners by the end of 2026, affecting about 9,000 roles in total, as the company seeks to simplify operations, strengthen technology capabilities and deliver £600 million in annual savings by 2028.
BAT
Jun.29
Nearly Half of Seoul Vape Vending Machines Bypassed by Fake IDs, Raising Youth Access Concerns
Nearly Half of Seoul Vape Vending Machines Bypassed by Fake IDs, Raising Youth Access Concerns
Seoul city authorities inspected 339 tobacco vending machines at e-cigarette retailers and found that 168, or 49.5%, allowed purchases using fake IDs, showing that unmanned retail terminals and adult-verification systems remain a major enforcement gap after e-cigarettes were brought under tobacco regulation.
Market
Jul.03 by 2Firsts Perspectives
Switzerland Tightens Vape Checks as Only 3 of 32 Tested Products Meet New Tobacco Rules
Switzerland Tightens Vape Checks as Only 3 of 32 Tested Products Meet New Tobacco Rules
According to Swiss media outlet Blick, local authorities are strengthening compliance checks on vape products, nicotine pouches and other tobacco-related products following the implementation of Switzerland’s revised Tobacco Products Act. A Basel laboratory tested 32 disposable vapes and e-liquids, with only three meeting regulatory requirements and 21 products banned from sale. Swiss authorities are also expanding retail inspections, laboratory testing and youth purchase checks to enforce the new tobacco and nicotine product rules.
Aug.12
Indiana’s Foreign-Made Vape Ban Takes Effect, Forcing Brands and Retailers to Adjust Supply Chains
Indiana’s Foreign-Made Vape Ban Takes Effect, Forcing Brands and Retailers to Adjust Supply Chains
A new Indiana law restricting the sale of foreign-made vape products has taken effect, requiring retailers to adjust inventory and sourcing practices. According to The Sun, WDRB and other reports, some local vape shops are reviewing product origins and supplier information to comply with the new requirements. The measure represents a broader shift in U.S. vape regulation, with oversight expanding beyond product authorization and sales rules toward manufacturing origin and supply-chain management.
Jul.24
BAT New Categories Revenue Rises 18% in H1 2026 as Broad Portfolio Offers More Ways to Win—and Lose
BAT New Categories Revenue Rises 18% in H1 2026 as Broad Portfolio Offers More Ways to Win—and Lose
British American Tobacco’s New Category revenue rose 18% at constant rates in the first half of 2026. Nicotine-pouch brand Velo expanded rapidly, while Vuse recovered as U.S. enforcement against illicit e-vapor products strengthened. Heated-tobacco platform glo remained under pressure, and cigarettes continued to provide most of the group’s profit and cash. Compared with PMI and JT, BAT has more routes to growth—but also greater regulatory, investment and execution risks across its broader portfolio.
BAT
Jul.30