Swedish Oral Pouch Manufacturer WiJo to Establish U.S. Production Base, Targeting March 2026 Start-Up

Dec.05

Swedish oral pouch manufacturer WiJo Pouches has announced plans to establish its first North American production facility in South Carolina, where it will lease a manufacturing site to produce nicotine, caffeine and functional pouch products. The project, expected to begin operations in March 2026 and create about 170 jobs, has secured tax incentive support from both state and county authorities.

Key Points at a Glance

WiJo Pouches North America will establish its first North American manufacturing facility in Lexington County, South Carolina, creating an estimated 170 new jobs.
The project involves leasing a 55,000-square-foot facility to produce nicotine, caffeine and functional pouch products for the North American market.
The plant is scheduled to begin operations in March 2026 and has received employment development tax credits from both state and county authorities.

2Firsts, December 5, 2025 — According to the Southern Economic Development Council (SEDC), Swedish modern oral pouch manufacturer WiJo Pouches North America has announced plans to establish its first North American production base in Lexington County, South Carolina, a move expected to generate roughly 170 local jobs.

WiJo Pouches North America is a global contract manufacturer headquartered in Sweden. According to the SEDC announcement, the company will lease a roughly 55,000-square-foot facility at 381 Burton Road in Lexington County to manufacture nicotine, caffeine and functional pouch products for distribution across the North American market.

The project is slated to begin operations in March 2026. To support the investment, relevant state and county agencies — including the South Carolina Department of Commerce and the county’s economic development office — have approved employment development tax credits.

Jerry Sweetland, North America CEO of WiJo Pouches NA, expressed appreciation for the support from South Carolina’s commerce authorities and the Lexington County economic development team, noting the company’s intention to pursue long-term growth in the region.

Cover image: SEDC

References:

[1] WiJo Pouches NA selects Lexington County, SC to establish first North American operation

Also Read:

[1] Polish Government Plans Ban on Flavoured Nicotine Pouches and Disposable E-Cigarettes

[2] Scottish Retailers Urge Government to Fast-Track Nicotine Pouch Regulations

[3] Study: TikTok Content Frames Nicotine Pouches as “Trendy Accessories,” Diluting Risk Perception Among Youth

[4] Nicotine Pouch Brand VELO and McLaren Unveil Special Livery for the Abu Dhabi Grand Prix

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