
On February 4th, the world's first ever blue book on the global nicotine pouch industry, titled "2024 Global Nicotine Pouch Market Blue Book" (hereinafter referred to as the "Blue Book"), was officially released, authored by 2FIRSTS. As the first industry report on the nicotine pouch market, the Blue Book provides an in-depth analysis of the current status, future development trends, and strategic initiatives of market participants in the global nicotine pouch market.
Nicotine pouch products, as a low-harm alternative to tobacco, were first introduced in the United States in 2016 and have gradually gained traction in markets such as Europe and the Americas over the past two years, swiftly leading the market trend. In 2022, global nicotine pouch sales reached $5.86 billion, with an expected surge to $17.26 billion by 2028, reflecting an annual compound growth rate of 31%. This immense market potential has attracted international tobacco companies such as Philip Morris International (PMI), British American Tobacco (BAT), IMiracle (Heaven Gifts), as well as renowned e-cigarette companies to enter the market, while other yet untapped companies actively seek opportunities.

To assist businesses in understanding the current development of nicotine pouch products and help them formulate strategies and expand their market, the "Blue Book" provides a detailed analysis of the size of the nicotine pouch market through comprehensive data, industry trend analysis, and professional perspectives. It also predicts the growth trend in the coming years. Additionally, the "Blue Book" maps out the latest technological innovations and product developments in the nicotine pouch field, interprets the increasing demand of consumers for nicotine pouch products, and conducts an in-depth analysis of future product trends.

In addition, the "Blue Book" not only examines in detail the performance of the nicotine pouch market in different regions but also highlights the unique characteristics of each local market, providing localized market insights for relevant industry participants. It also analyzes key participants in the nicotine pouch market, evaluating their market share, strategic collaborations, and future development plans, thereby providing strong decision support for investors and industry professionals.
The "Blue Book" thoroughly examines the regulatory environment of the nicotine pouch market in terms of policy and analyzes the impact of various countries' policies on the market. It provides essential guidance for businesses to ensure compliance in their operations.
2FIRSTS will provide forward-looking insights and strategic guidance to the tobacco industry through this unique "2024 Global Nicotine Pouch Market Blueprint."
In the future, 2FIRSTS will continue to monitor the developments in the emerging tobacco industry, striving to establish a communication platform for the sector. The company will release more industry reports to support the high-quality growth of the industry.
Click to download the Blue Book.
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Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn
Notice
1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.
2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.
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