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As we reach the halfway point of 2024, competition in the disposable e-cigarette market in the United States is heating up, with a focus on the number of flavors available. The market saw a significant increase from 8,000 flavors in the first half of last year to 10,000 in the second half. By 2024, there were over 20,000 flavors on the market, and by mid-year, 30,000 disposable e-cigarette products had been introduced. The competition in terms of flavor offerings shows no signs of slowing down.

In an article published in April, 2FIRSTS explored the trend of oversized e-cigarettes in the United States. The article questioned why manufacturers were producing "giant" products, using the example of the Pod Juice x OXBAR Magic Maze 2, which contains 13ml of e-liquid and features two inhalation modes. In regular mode, it can be used for approximately 30,000 puffs, while in boost mode, it can be used for approximately 15,000 puffs.

As of July, the US market has seen the introduction of several disposable e-cigarettes with a capacity of 30,000 puffs. These e-cigarettes follow the current mainstream styles in the US market. Observations show that these products share the following common characteristics:

• High Number of Puffs: All products claim to have a puff count of close to or reaching 30,000 puffs. 
• Display Functions: Most products are equipped with digital or TFT displays, allowing users to monitor battery and e-liquid levels in real time to stay informed of the device's status. 
• Large E-liquid Capacity: Product e-liquid capacities range from 13ml to 24ml. 
• High Nicotine Concentration: All products have a nicotine concentration of 5% (50mg). 
• Multiple Modes of Puffing and Power Adjustment: Most products support various puffing modes and power adjustments, allowing users to choose different modes such as regular mode, boost mode, and ECO mode based on personal preferences. 
• Smart Features: Many products incorporate smart features such as Bluetooth connectivity, app control, and smartphone notifications. 
• Additional Features: Several products support additional features like camera control, phone location tracking, social media notifications, fitness tracking, and built-in games, offering more entertainment and practicality. 
• Type-C Charging Port: Almost all products use a Type-C interface, providing faster charging speeds and better compatibility.

As of July 16th, 2FIRSTS has compiled and introduced the main parameters of 30,000-puff e-cigarette products currently on display or soon to be released by various online retail and wholesale stores. The products are listed in order of their appearance on the websites.

Pod Juice and OXBAR 30K Magic Maze 2

• Capacity: 13 milliliter preloaded
• Nicotine concentration: 5% (equivalent to 50 milligrams)
• Suction Mode:
• Standard mode: approximately 30,000 puffs.
• Enhanced mode: Approximately 15,000 puffs.
• Power range: Adjustable high wattage from 12W to 28W.
• Display function: The large screen has a lock function and can display battery status, remaining e-liquid, and wattage adjustment.

GiMi 30K

Product features:

• E-liquid capacity: 17 milliliters pre-filled
• Nicotine concentration: 5% (50 milligrams)
• Battery type: Type-C charging battery
• Switch to suction mode.
• ECO mode: Approximately 30,000 puffs
• Boost mode: Approximately 15,000 puffs.
• Stealth Mode: Click the switch to turn off the screen three times within three seconds.
• Display functions: Battery and e-liquid display.

SWFT META 30K

Product features:

• E-liquid volume: 24 milliliters pre-filled.
• Nicotine concentration: 5% (50 milligrams)
• Battery capacity: 800mAh Type-C charging battery
• Adjustable wattage mode:
• Soft mode (16W): Approximately 30,000 puffs
• Smooth mode (20W): Approximately 23,000 puffs
• Boost mode (25W): Approx. 15,000 puffs
• Display features: Large screen with e-liquid and battery indicators.

Juice Head 30K

Product Features:

- E-Liquid Capacity: 24 milliliters pre-filled
- Nicotine Concentration: 5% (50 milligrams)
- Battery Capacity: 800mAh Type-C rechargeable battery
- Drawing Modes: Different modes offer varying numbers of puffs
- ECO Mode: Approximately 30,000 puffs
- Normal Mode: Approximately 20,000 puffs
- MAX Mode: Approximately 10,000 puffs
- Display Function: Smart display shows battery and e-liquid levels
- Coil Technology: Dual mesh coil

NEXA Pro 30K

Product Features:

- Rechargeable Battery: Integrated rechargeable battery
- E-Liquid: Pre-filled e-liquid
- Nicotine Concentration: 5% (50 milligrams)
- Drawing Modes: Dual-mode/Four-mode with a maximum output power of 35W
- Display: 3.2-inch high-definition screen
- Airflow Control: Adjustable airflow
- Charging Port: Type-C charging port (charging cable not included)

AirFuze SMART 30000

Product Features:

- Nicotine Concentration: 5% (50 milligrams)
- Battery Capacity: 900mAh Type-C rechargeable battery
- Drawing Modes:
 - Regular Mode: Approximately 30,000 puffs
 - Boost Mode: Approximately 15,000 puffs
- Power Levels: Three power settings
 - Soft: 12W
 - Norm: 18W
 - Boost: 25W
- Display Function: 2.01-inch TFT touchscreen display
- Smart Features: Compatible with smartphone and smartwatch functionalities
- Bluetooth Connectivity: Capable of connecting to mobile phones
- Multi-Function Support: Plays music, takes photos, makes calls, and more
- Airflow Control: Adjustable airflow

Feed Sync 30K

Product Features:

• Rechargeable Battery: Integrated rechargeable battery
• Puff Count: Up to approximately 30,000 puffs
• App Control: Compatible with a mobile application for control
• Camera Control Feature: Control your smartphone's camera through the device
• Phone Locating Feature: Assists in locating your smartphone's position
• Social Media Notifications: Receive notifications from social media platforms
• Fitness Tracking: Built-in fitness tracking capabilities
• Charging Port: USB Type-C charging (charging cable not included)

Posh Pro Max 30K

• Rechargeable Integrated Battery: Offers enduring use with the convenience of recharging, eliminating the hassle of frequent battery replacements.
• High Puff Count: Reaching up to approximately 30,000 puffs for an extended usage experience.
• Bluetooth Connectivity: Supports Bluetooth connection with smartphones, enhancing the device's intelligent features.
• All-in-One Functionality:
  • Weather Forecast: Access the latest weather information at any time.
  • Time Display: Shows the current time for easy reference.
  • Calendar Function: View and manage your schedule with the built-in calendar.
  • Wallpaper Customization: Personalize the display with custom wallpapers.
  • Find My Phone: Assists in locating your smartphone to prevent loss.
• Built-in Games: Features a variety of embedded mini-games for entertainment.
• USB Type-C Charging: Equipped with a fast-charging interface, offering strong compatibility and convenient and quick charging (charging cable sold separately).

Swype 30K

Product Features:

• Bluetooth Connectivity: Supports Bluetooth connection with smartphones for enhanced device integration.
• E-Liquid: Comes pre-filled with 22 milliliters of e-liquid for immediate use.
• Touchscreen Operation: Offers a more convenient and intuitive user experience.
• Puff Count: Designed for up to approximately 30,000 puffs, ensuring long-lasting use.
• Notification Feature: Receive alerts for incoming calls and text messages.
• Wallpaper Customization: Personalize the device with custom wallpapers.
• Built-in Features:
  • Calculator: Perform quick calculations on the go.
  • Games: Built-in games for entertainment.
  • Weather Forecast: Stay updated with the latest weather conditions.
• Selectable Games: Two available games – a fighting game and 2048 – for varied entertainment.
• Nicotine Concentration: 5% (50 milligrams) for a consistent experience.
• Charging Port: Equipped with a USB Type-C charging port for fast and compatible charging (charging cable not included).

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

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1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

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