British American Tobacco to Exit VUSE E-cigarettes in Malaysia in Q3 2025

Apr.29

British American Tobacco Malaysia (BAT) plans to exit the VUSE e-cigarette product in the third quarter of 2025 to comply with new regulations that will take effect in Malaysia on October 1, 2025. The move is expected to have a limited impact on the annual financial performance.

Key Points:

·British American Tobacco Malaysia (BAT) has announced that it will gradually phase out its existing VUSE e-cigarette products by the third quarter of 2025.

·This decision is aimed at complying with the requirements of the Public Health (Control of Tobacco Product) Act 2024 (Act 852) and its related regulations.

·BAT stated that they will conduct a commercial evaluation of the VUSE products and anticipate limited impact on financial performance for the 2025 fiscal year, with no significant foreseeable risks.

According to a report by The Star on April 28, British American Tobacco Malaysia (BAT) will be exiting their current VUSE brand e-cigarette products by the third quarter of 2025 to comply with the requirements of Malaysia's Public Health (Control of Tobacco Product) Act 2024 (Act 852) and related regulations.

According to documents submitted by BAT to Bursa Malaysia, the company plans to complete the phased exit of its VUSE product in the third quarter of 2025 in order to ensure compliance with new tobacco product regulations set to take effect on October 1, 2025.

BAT stated that it will conduct a commercial assessment of VUSE products based on new regulations, while also continuing to focus on the growth potential of its combustible products.

BAT noted that it is expected that the adjustments will only have a limited impact on the annual financial performance until December 31, 2025. In addition, the company does not foresee any other major risks apart from the operational risks typically faced in normal business operations.

References:

[1] BAT to stop selling vape products from 3Q25

Also Read:

[1] BAT 2024 Results Summary: New Business Earnings Growth,Despite 5.2% Revenue Decline

[2] The Key to Success in Next-Generation Products Market

[3] BAT's Vuse Wins 2025 Best E-cigarette Brand Award by South Korean Consumers

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