BAT's Vuse Wins 2025 Best E-cigarette Brand Award by South Korean Consumers

Mar.05

BAT's Korean brand "Vuse" wins 2025 Best E-cigarette Brand Award, sells over 1 million units in 6 months.

"Vuse" was awarded the Best E-cigarette Brand Award by South Korean consumers in 2025.

The sales have exceeded one million units within six months.

According to a report by Donga on March 5th, British American Tobacco's (BAT) South Korean subsidiary's e-cigarette brand "Vuse" has been awarded the Best E-Cigarette Brand by Korean consumers for 2025. The brand has sold 1 million units within six months of its launch in South Korea, making it the top brand in the Korean e-cigarette market.

Previously, the long and slim product "VUSE Go Slim 2ml" and the large capacity product "Vuse Box" launched by "VUSE" have been released on the market.

References:

[1] 美 1위 액상 전자담배, 국내 출시 반 년 만에 100만 대 팔려

Also Read:

[1] BAT's New VUSE E-Cigarette Products Enhancing Market Influence

[2] Peru Report: BAT's Vuse Holds 20% Market Share, Over 30 Brands Introduced by 140 Importers in Six Years

[3] BAT Launches High-Capacity Vuse Box Vape in South Korea

[4] BAT to Launch Slim Version of VUSE GO E-Cigarette in South Korea

[5] VUSE Go 800 in South Korea Surpassed 1 Million Units in Sales in H1 2024

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