British American Tobacco to Open glo™ Ginza Flagship Store in Tokyo on October 18

Oct.11

BAT Japan to open two-storey glo™ Ginza flagship on Oct 18, 2025; sales + members’ lounge, promos; near IQOS.

Key Points：

· Opening: The glo™ Ginza flagship store is scheduled to open on Saturday, October 18, 2025.

· Layout & Services: Two floors; 1F for display/tryouts/sales with engraving and after-sales service; 2F expected to be a members-only lounge (activation timing TBD).

· Main Products: glo™ Hilo, Hilo Plus, glo™ HYPER pro, and compatible heated tobacco sticks (virto™, neo™, KENT, Lucky Strike); VELO nicotine pouches also sold.

· Location Context: The glo™ Ginza flagship is on a neighboring block to the IQOS Ginza store.

2Firsts, October 11, 2025 — Citing PR TIMES (October 9), British American Tobacco Japan (BAT Japan) announced it will open the flagship store for its heated tobacco brand glo™, named “glo™ Store Ginza,” on October 18, 2025 (Saturday).

The new store is located at PUZZLE Ginza, 2-5-19 Ginza, Chuo-ku, Tokyo, spanning two floors. The first floor serves as a product display and sales area where consumers can try the latest glo™ heated tobacco devices—glo™ Hilo, Hilo Plus, glo™ HYPER pro—and their heated tobacco stick lines (virto™, neo™, KENT, Lucky Strike). Engraving and after-sales services are available.

VELO nicotine pouches will also be sold.

The second floor is expected to function as a heated tobacco lounge exclusively for glo™ members, with its start date to be determined.

BAT Japan says time-limited opening promotions will run, including product lotteries and gifts for new member registrations.

Notably, based on a 2Firsts check of Google Maps, the glo™ Ginza flagship is at 2-5-19 Ginza, PUZZLE Ginza, while the IQOS Ginza store is at Ginza 2-chome 4-18, Arbore Ginza—the two buildings are on adjacent blocks.

At present, 2Firsts has not found an official BAT announcement specifically about the glo™ Ginza flagship.

Cover image: PR TIMES

References:

[1] glo™のフラッグシップストア「glo™ ストア銀座」 10月18日にオープン

Also Read:

[1] British American Tobacco is launching a promotion in South Korea, with the first-time purchase price of glo Hyper Pro being approximately US$20

[2] Company | BAT: glo Hilo Series to Expand to Italy, Poland and Serbia

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