Celebrating IQOS 10th Anniversary: Launch of "IQOS Together X

PMI by 2FIRSTS.ai

May.22.2024

Celebrating IQOS 10th Anniversary: Launch of "IQOS Together X

Philip Morris Japan (PMJ) launches "IQOS Together X" interactive platform on May 22 to encourage smokers to switch to heated tobacco.

According to PR Times on May 22, Philip Morris Japan (PMJ) will launch a user interaction platform called "IQOS Together X" starting on May 22 to celebrate the 10th anniversary of the IQOS product and accelerate the transition to a "smoke-free society." The platform aims to encourage smokers over the age of 20 to switch from traditional cigarettes to heated tobacco products.

According to reports, this platform will not only cater to users who have switched from cigarettes to IQOS, but also serve those over 20 years old who plan to continue smoking, offering a variety of themed events.

The special website "IQOS Together X" will be launched at noon on May 22nd.

References:

[1] 20歳以上の喫煙者に対して加熱式たばこへの切替えを促すIQOSのエンゲージメントプラットフォーム「IQOS Together X」を2024年5月22日（水）より展開

Also Read:

[1] PMI and PMJ Receive "Top Employer" Certification

[2] IQOS ILUMA BRIGHT: Limited Edition for Smoke-free Society

[3] PMI Japan Launches "IQOS Recycle" to Recycle Devices

[4] New IQOS ILUMA SENTIA Balanced Gold Released in Japan

#Asia #Japan #Technology.#Products #Heated tobacco products #Major companies

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