BAT Subsidiary Acquires Three More CHUC E-Cigarette Products in $1.5 Million Deal

Jul.07.2025
BAT Subsidiary Acquires Three More CHUC E-Cigarette Products in $1.5 Million Deal
Charlie’s Holdings has amended its deal with BAT’s R.J. Reynolds Vapor, selling three more PACHA synthetic nicotine e-cigarette products for $1.5 million. This brings BAT’s total acquisition to 15 CHUC products submitted for PMTA since April.

Key Points:

 

·The parties involved in the transaction are as follows: the seller is Charlie's Holdings, Inc. (CHUC); the buyer is R.J. Reynolds Vapor Company (a subsidiary of British American Tobacco).

 

·Transaction update: CHUC and R.J. Reynolds have revised their original asset purchase agreement; additional sale of 3 PACHA brand synthetic nicotine e-cigarette products and related assets.

 

·Transaction amount and payment method: the transaction amount for this transaction is $1.5 million; Disposable payment has been completed at the time of transaction delivery.

 

·Product compliance status: All three products have been submitted for PMTA (Pre-Market Tobacco Product Application) in 2022. They belong to the category of disposable e-cigarette products containing synthetic nicotine.

 

·Cumulative transaction overview: Prior to this, CHUC had already completed its first transaction on April 16, 2024, selling 12 similar products. Currently, R.J. Reynolds has acquired a total of 15 CHUC products.

 


【2Firsts news flash】According to a report from Charlie's Holdings, Inc. (OTC: CHUC), CHUC has reached a revised agreement with R.J. Reynolds Vapor Company, a subsidiary of British American Tobacco (BAT), for the purchase of existing assets. Under the new agreement, CHUC will sell three PACHA brand synthetic nicotine products and related assets to the buyer for $1.5 million, with payment made at the time of the transaction.

 

The report indicates that these three products were previously submitted for PMTA (Pre-Market Tobacco Product Application) by CHUC in 2022.

 

Previously, CHUC announced that it had reached and completed an asset sale transaction with R.J. Reynolds Vapor Company on April 16. According to the agreement, Charlie's sold to R.J. Reynolds its 12 PACHA disposable e-cigarette products that have submitted PMTA (premarket tobacco product application) along with their related assets, all of which use synthetic nicotine. According to a comparative analysis by 2Firsts, these products are part of the PACHA Syn 3000 series.

 

2Firsts has collected the parameter information of the PACHA syn 3000 series products, as shown in the table below:

 

解读|雷诺收购PMTA在审一次性电子烟:“水果+冰”口味及高浓度尼古丁为主 口数均为3000口
Pacha Syn 3000 Product Information | Design: 2Firsts

 

In terms of specifications, the Pacha Syn 3000 products all use synthetic nicotine with concentrations of 20mg and 50mg. In terms of appearance, the Pacha Syn 3000 features a cylindrical design and is equipped with a large capacity 1200mAh battery.

 

With the completion of this transaction, R.J. Reynolds Vapor Company has now acquired a total of 15 products under the CHUC brand.

 

雷诺烟草500万美元收购12款PMTA在审一次性电子烟 均为合成尼古丁产品
PACHA Brand Product Images | Image Source: PACHA Official Website

 

CHUC stated in its 8-K report filed with the U.S. Securities and Exchange Commission that the detailed text of this agreement has been included as Exhibit 10.1 in the filing and officially incorporated into the report.

 

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2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

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