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On June 4th, 2FIRSTS discovered on the official Canadian website of ELFBAR that they have launched a disposable e-cigarette called ELFBAR GH 20000 with a side screen, priced at 33.99 Canadian dollars.

ELFBAR's Side-screen Disposable E-cigarette
According to various sources, the ELFBAR GH 20000 comes pre-loaded with 20ml of e-liquid (with a nicotine concentration of 20mg) and an 850mAh rechargeable battery, providing 20,000 puffs. It is worth mentioning that this product's 20,000 puff capacity is also the largest among disposable products currently listed on the official website.
The device has three adjustable modes: Lite, Smooth, and Turbo. In Lite mode (12W), it can provide up to 20,000 puffs. In Smooth mode (17W), it can provide up to 16,000 puffs. In Turbo mode (30W), it can provide up to 12,000 puffs.
In addition, the side LED display can show the battery level, mode, and remaining e-liquid volume. The device features a Type-C charging port and offers 10 flavor options to choose from.

Canada only?
The earliest online information available about ELFBAR GH20000 can be found on several websites, including Canadian e-cigarette retail sites such as Salk Street Vapor Shoppes and Silver Bridge Vapes. It appears that their sales are limited to the Canadian market.

The specific information for the product "2FIRSTS" could not be found on the global website and US website of ELFBAR (in February 2023, ELFBAR was rebranded as EBDESIGN in the US; in October of the same year, EBDESIGN was renamed EBCREATE).

It is worth mentioning that the overall design and appearance of ELFBAR GH 20000 bears a striking resemblance to the side-screen e-cigarette, Geek Bar Pulse, which was recently launched in the American market. The Geek Bar Pulse comes pre-loaded with 16ml of e-liquid and a 650mAh battery, features a side display screen, and operates in dual power mode, with an estimated usage of 7500-15000 puffs.

Canadian Products Becoming More "Aesthetic"
ELFBAR has launched a new e-cigarette product with a screen in Canada, which in some ways is also catering to the trends of the Canadian market. Due to the geographical and cultural proximity to the United States, the e-cigarette products in the Canadian market are also influenced by the American market. The types are evolving towards convergence, with disposable e-cigarette products now mirroring those in the American market. New products are becoming more "Americanized" with features such as screens, larger pod capacities, and a variety of adjustable modes.
On the Canadian e-cigarette website, vapevine, many products offer over 10,000 uses, with products like Edge NVZN (20,000 puffs) and ELFBAR GH20000 (20,000 puffs) reaching up to 20,000 puffs. These products with screens seem to be very similar to the American market in the second half of 2023, transitioning from smaller screens on the side for practicality to larger front-facing screens, with adjustable modes progressing from single mode to dual mode, and even triple mode.

Other e-cigarette websites are also showing a similar trend, such as the top e-cigarette retail website Canvape. Screen-style e-cigarette products are occupying more and more positions, and the differentiation of these products from those on American e-cigarette retail websites is diminishing.

Given the rapid iteration of the e-cigarette market, the trend that has emerged in the United States may gradually spread to other regional markets, with the possibility of ELFBAR GH 20000 also being released in other markets.
2FIRSTS will continue to monitor this changing trend.
We welcome news tips, article submissions, interview requests, or comments on this piece.
Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn
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