U.S. E-Cigarette Market Trends：Smart Features on the Rise, Large Puff Counts and Detachable Screens as Key Selling Points

According to a recent survey by 2Firsts, a prominent trend of increasing intelligence is emerging in the e-cigarette market in the United States. Multiple new smart e-cigarette products have been introduced, and a new focus of market competition is taking shape.

Several e-cigarette sales platforms including ejuices, vaperanger, and vapesourcing have launched a series of smartphone e-cigarette products called "Smart Phone Vapes" or "Smart Phone Disposable Vapes", priced in the range of $13-20.

Since its inception, the e-cigarette has undergone multiple innovations from a simulated cigarette design to open and refillable products. The emergence of the "smartphone e-cigarette," which integrates smartphone functions, not only offers features such as Bluetooth connectivity and app control, but also adds entertainment functions like camera control, phone location tracking, social media notifications, fitness tracking, and built-in games. This provides consumers with more convenience and entertainment options.

In order to gain a deeper understanding of the development trends in this emerging product category, 2Firsts conducted a detailed inventory and analysis of "smartphone e-cigarettes" on American e-cigarette sales platforms, aiming to provide an objective market development perspective for both the industry and the wider public.

Smartphone e-cigarette intensive on new shelves

As of October 15th, at least 20-30 new e-cigarette products have been launched on American e-cigarette sales platforms in the "smartphone e-cigarette" category. These products inherit the mainstream trends of the American e-cigarette market in terms of design and share some common features:

• Smart features: These products integrate the functions of smartphones, such as Bluetooth connectivity, app control, app notifications, and also support features like camera control, GPS tracking, social media notifications, fitness tracking, and built-in games, increasing the entertainment and practicality of the products. 
• High puff count: All products claim to have a puff count of around 30,000 puffs, with some products reaching up to 40,000 puffs. 
• Display screen functionality: Most products are equipped with digital or TFT display screens, which can show real-time battery and e-liquid status to help users stay informed about the device's status. 
• Type-C charging port: Almost all products use Type-C ports, providing faster charging speeds and better compatibility.

The multiple buffs of "smart+" stacked on top of each other

Based on this, 2Firsts conducted a comprehensive comparison of the number of product collections and ratings on various e-cigarette distributor websites, selecting the three newest and distinctive smartphone e-cigarette products on the market, and summarizing and introducing their main technical parameters.

JNR MediaMax 40000: 40,000 large suction ports

JNR MediaMax 40000 is the latest product launched by the e-cigarette brand JNR, known for its 21m large e-liquid capacity and 40000 puffs. As early as August, 2Firsts discovered that the brand was starting to develop "smartphone e-cigarette" products, such as the previously released JNR VapeWatch 30000 and JNR PhoneVape 30000, which are positioned as detachable smart e-cigarettes and smartphone e-cigarettes, respectively. (For more details, read "Product | US E-Cigarette Tech Trend: JNR Unveils Smartwatch and Mobile Phone Vaping Device")

Specifically, the main features of the JNR MediaMax 40000 are:

E-liquid capacity: 21ml 

Nicotine concentration: 5% (50mg) 

Number of puffs: 40,000 in regular mode; 20,000 in pulse mode 

Battery capacity: Large capacity rechargeable battery of 1000mAh 

Other features: Supports Mouth-to-lung (MT) mode 

Product price: Approximately $18.99 

Flavor options: Offers various flavors including watermelon ice, strawberry ice, strawberry banana, and sour apple ice.

In terms of smart features, the JNR MediaMax 40000 comes equipped with a 2.4-inch high-definition touchscreen. Users can view device status, switch modes, and perform other smart functions. It not only supports calling and messaging notifications, but also has remote camera control and phone finding capabilities. Additionally, the lock mode ensures prevention of accidental operations when not in use.

According to an investigation on the JNR brand official website, it has been found that JNR currently offers a wide range of products including disposable e-cigarettes, water pipe-style e-cigarettes, nicotine pouches, and e-liquids. In recent times, the brand has also released several products in the "smart e-cigarette" field to capture a larger share of the market.

According to reports, the JNR brand belongs to G,FIVE NEW TIMES (HK) LIMITED, a company located in the Kwun Tong area of Kowloon, Hong Kong, which was registered in November 2023. Further investigation reveals that the JNR brand trademark is owned by Shenzhen Wujiji Intelligent Technology Co., Ltd., located in the Bin Hai community of the Qian Yue Hai Street in Nanshan District of Shenzhen, established in 2017.

Vookbar Cyber Link: The detachable screen is powered by an independent battery

Vookbar Cyber Link is a new e-cigarette product set to launch in the American market, released by the e-cigarette brand Vookbar. The standout feature of this product is its removable screen and pods, both equipped with independent batteries.

Among them, the pod battery is relatively small and compact, while the screen battery is more durable and can be used for wireless charging of the pod section, similar to a power bank.

More specifically, the main features of Vookbar Cyber Link include:

Nicotine concentration: 5% (50mg) 

Charging method: Supports USB Type-C fast charging 

Screen size: 2.01 inches touch screen 

Product price: approximately $17.99.

In terms of smart features, the touchscreen on the Vookbar Cyber Link not only allows for regular smart e-cigarette functions, but also comes with customizable wallpapers, integrated information notifications, calling capabilities, weather forecasts, a calculator, and a calendar, among other practical tools. Additionally, it also includes sports motion tracking programs, UI animations, relaxation games, and supports functions such as activation through voice commands.

Halo Vapor Synix 30K: Featuring classic games such as slots and more

The Halo Vapor Synix 30K features a large pre-filled e-liquid capacity of 28ml and a battery capacity of 1000mAh. Its standout design feature is its inclusion of four classic games: Space Invaders, Dice, Slot Machine, and Tetris.

Specifically, the main features of the Halo Vapor Synix 30K include:

Nicotine concentration: 5% (50mg) 

E-liquid capacity: 28ml 

Number of puffs: approximately 30,000 times 

Battery capacity: 1000mAh, supports USB Type-C charging 

Screen function: 3.5-inch high-definition touch screen

In terms of smart features, the Halo Vapor Synix 30k has AI chat function, voice control, incoming call and text message notifications, a music player, and four classic games: Space Invaders, dice rolling, slot machine, and Tetris. The addition of these features has further increased the competitiveness of this e-cigarette.

What will be the next focal point of market competition?

The well-known e-cigarette brand YOOZ repositioned itself as the world's first intelligent e-cigarette company at the World Vape Show on June 12th this year, showcasing four of its SMART VAPE products. Following this move, an increasing number of e-cigarette brands are beginning to develop their own intelligent e-cigarette products.

Although the features of smart e-cigarette products continue to evolve, whether they can continue to dominate the market competition still requires further validation from the market and consumers.

Currently, the top-selling disposable products in the US market are still dominated by traditional large-mouthpiece products with regular screens, such as the Geek Bar Pulse series, SMOK, and Raz.

2Firsts will continue to monitor the market trends of "smartphone e-cigarette" products and provide readers with the latest information in a timely manner.