Future of UK E-cig Market: Pod System Brands Capitalizing on Disposable Ban

Market by 2FIRSTS
Feb.01.2024
Future of UK E-cig Market: Pod System Brands Capitalizing on Disposable Ban
UK Government announces a ban on disposable e-cigarettes, leading to a shift towards pod system products in the market.

After the UK government announced a complete ban on the sale of disposable e-cigarettes and imposed restrictions on the flavors of refillable e-cigarettes, will the UK market shift towards pod system products? Which brands that primarily focus on disposable e-cigarettes are already positioning themselves in the pod system track? 2FIRSTS has compiled a list of disposable e-cigarette brands in the UK that are simultaneously embracing the pod system trend.

 

The UK smoking action group, ASH, released a report in August 2023 ranking three different categories of e-cigarettes in the country. The data was obtained from a survey conducted by the statistical research firm, YouGov. YouGov uses online methods for market research and public opinion polls, collecting responses from invited internet users and weighting them based on demographic information.

 

Its statistical data shows:

 

  • The most popular disposable e-cigarettes are Elf Bar 600 (55%), Lost Mary BM500 (23%), Crystal Bar (16%), Elux Legend Mini (13%), and Geek Bar (11%). 
  • The preferred pod system brands are Vuse (23%), Juul (17%), and Elf Bar Mate (13%). 
  • As for open system brands, Aspire (18%), Smok (17%), Innokin (14%), and GeekVape (10%) are the most popular choices.

 

However, before the UK government banned disposable e-cigarettes, brands such as ELFBAR, Lost Mary, SKE, and Elux had already positioned themselves in the pod system market. These disposable brands' interchangeable cartridge products were even ranked high on the best-selling charts of online e-cigarette stores in the UK.

 

Here is a rundown of some brands:

 

Elfbar Elfa Pro

 

The ELFA PRO device comes with a 2ml pod filled with 20mg nicotine salt e-liquid and is equipped with a 500mAh battery. It supports USB-C charging. This product is available on the VPZ e-cigarette online store in the UK, with a selling price of £5.99. It includes one Elfa Pro device and pod.

 

Future of UK E-cig Market: Pod System Brands Capitalizing on Disposable Ban
ELFA PRO | Image source: VPZ

 

Lost Mary TAPPO

 

The TAPPO device, which includes a 2ml e-liquid pod containing 20mg of nicotine salt, is capable of delivering around 600 puffs. It is equipped with a 750mAh battery and supports USB-C charging. This product is available on the VPZ online store in the UK, with a price tag of £8.99, which includes both the TAPPO device and a pod.

 

Future of UK E-cig Market: Pod System Brands Capitalizing on Disposable Ban
Lost Mary TAPPO|Image source: VPZ

 

SKE Crystal Plus

 

The product comes equipped with a 2ml e-liquid cartridge containing 20mg of nicotine salts and a 400mAh battery. It also offers 15 different flavors of pods. On the e-cigarette online store vapeuk, it is priced at £9.90 for a package including one device and two pods.

 

Future of UK E-cig Market: Pod System Brands Capitalizing on Disposable Ban
SKE Crystal Plus | Image Source: vapeuk

 

Elux Zero N

 

The product features a 2ml refillable cartridge containing 20mg nicotine salt e-liquid, providing approximately 600 puffs. It comes equipped with a 400mAh battery and supports Type-C USB charging. Available for purchase on the e-cigarette online store vapeuk, the product is priced at £9.9 and includes 1 device and 2 pods in the package.

 

Future of UK E-cig Market: Pod System Brands Capitalizing on Disposable Ban
Elux Zero N|Image source: vapeuk

 

 

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Haypp Report: Women Emerge as a Key Growth Driver in the UK Nicotine Pouch Market
Haypp Report: Women Emerge as a Key Growth Driver in the UK Nicotine Pouch Market
According to Haypp’s 2026 UK Nicotine Report, women are a key growth driver in the UK nicotine pouch market. Overall sales for Haypp and Northerner rose 60% year‑on‑year in 2025, but purchases by women surged 202%, versus 25% for men. Women’s share of consumers jumped from 22% to 40%. The report attributes this to discretion, perceived health benefits, and more gender‑neutral product positioning, suggesting future growth will come from a broader range of adult nicotine users.
Jul.01
Ireland Vape Bill Passes Dáil, Setting Limits on Flavours, Packaging and Retail Display
Ireland Vape Bill Passes Dáil, Setting Limits on Flavours, Packaging and Retail Display
Ireland’s Public Health (Tobacco Products and Nicotine Inhaling Products) (Amendment) Bill 2026 has passed final stage in the Dáil and will move to the Seanad, with measures to limit vape flavours to tobacco or unflavoured products and tighten rules on packaging colours, retail advertising, in-store displays and sales of nicotine pouches to minors.
News
Jun.26 by 2Firsts Perspectives
JT’s Ploom Volumes Rise 43.5% as Cigarettes Anchor Its Transition
JT’s Ploom Volumes Rise 43.5% as Cigarettes Anchor Its Transition
JT’s Ploom heated-tobacco volumes rose 43.5% in the first half of 2026, while combustibles still represented about 97% of its tobacco volume and remained the main earnings base. In Japan, reduced-risk products now account for 48.7% of industry shipments, shifting competition from category adoption towards brand share, pricing and consumer retention. JT’s results offer a revealing case of a traditional tobacco company pursuing a prolonged, dual-track transformation.
JTI
Jul.30
BAT Expands ITC Infotech Partnership Across Poland, Romania and India to Advance AI
BAT Expands ITC Infotech Partnership Across Poland, Romania and India to Advance AI
ITC Infotech has expanded its multi-year strategic technology partnership with British American Tobacco (BAT), providing technology services across Poland, Romania and India while continuing to support BAT's newly launched Future Capabilities Centre in India and existing technology hubs in Malaysia and Mexico. The companies said the agreement will focus on AI-enabled innovation, technology capability building and greater operational efficiency. The partnership also aligns with BAT's broader Fit2Win transformation programme, under which the group is expanding the use of external technology and business-services partners to simplify its global operating model.
Aug.13
Philip Morris Italia Invests €1 Million to Upgrade Retail Network, Supporting 45,000 Tobacco Shops in Smoke-Free Shift
Philip Morris Italia Invests €1 Million to Upgrade Retail Network, Supporting 45,000 Tobacco Shops in Smoke-Free Shift
Philip Morris Italia has launched the Trade Academy program, investing €1 million to provide training and development support for approximately 45,000 tobacco retailers in Italy. The initiative aims to strengthen retailers’ capabilities in heated tobacco products, digital tools and consumer services. The move reflects how nicotine companies are increasingly investing in retail networks and frontline capabilities as new nicotine products become more important in the market.
Jul.28
UK Parliament Briefing Puts Vape Hardware Design and Materials in Regulatory Focus
UK Parliament Briefing Puts Vape Hardware Design and Materials in Regulatory Focus
The UK Parliament’s Parliamentary Office of Science and Technology (POST) has published a scientific briefing reviewing current evidence on the health effects of vape device components, including heating elements, power settings, metals, plastics, batteries and e-liquid ingredients, signalling growing regulatory attention to device design and whole-product systems beyond e-liquids, flavours and packaging.
Special Report
Jun.29