UK Government Response: Creating a Smoke-Free Generation and Addressing Youth E-Cigarette Issue

Regulations by 2FIRSTS
Jan.30.2024
UK Government Response: Creating a Smoke-Free Generation and Addressing Youth E-Cigarette Issue
The UK government plans to ban the sale of disposable e-cigarettes, with new legislation to be introduced.

On January 29th, the Department of Health and Social Care in the UK released a report titled "Creating a Smoke-Free Generation and Addressing the Issue of Youth E-cigarette Use: Government's Response". The report discusses proposed actions by the UK government and devolved administrations to tackle smoking and youth e-cigarette use, covering the period from October 12th, 2023 to December 6th, 2023.

 

The consultation covers three main areas:

 

  • Creating a Smoke-Free Generation: Discussing the Smoke-Free Generation policy. 
  • Addressing the issue of youth e-cigarette use: Conducting analysis on the issue of youth e-cigarette use, seeking evidence, and consulting on restrictions related to sales display, packaging, and other concerns. 
  • Implementation: Seeking consultation on proposals to introduce new powers, including issuing fixed penalty notices and enforcing legislation on the age of sale for tobacco products and e-cigarettes. 

 

During the consultation period, the Department of Health received nearly 28,000 responses. The majority of responses supported the government's proposal to create a smoke-free generation.

 

A majority of interviewees agree with the proposals aimed at addressing the issue of youth e-cigarette usage, particularly the restrictions on the display and packaging of these products at sales points. However, there are some differences of opinion regarding the implementation of these measures.

 

There is support among some individuals to expand regulations to cover non-nicotine e-cigarettes and other nicotine products, in order to close loopholes and strengthen enforcement. Interviewees strongly advocate for a ban on the sale of disposable e-cigarette products. They also support the enforcement of tobacco and e-cigarette measures, including the introduction of new fixed penalty notices (FPN) in England.

 

The UK government plans to propose legislation and take the following measures:

 

1. Change in Sales Age: It is now prohibited for individuals born after January 1, 2009, to legally sell tobacco products, and proxy sales are also banned. 

2. Introduction of Regulations: Restrictions have been imposed on e-cigarette product flavors, sales outlets, and packaging. 

3. New Fine System: A new fixed penalty notice has been implemented, with a £100 fine imposed for violations related to selling to underage individuals and distributing for free.

 

In addition, local governments in the UK, Scotland, and Wales are planning to ban the sale of disposable e-cigarettes, with officials in Northern Ireland also considering possible legislation.

 

The UK government deems it necessary to reduce the proliferation of e-cigarettes and will work in conjunction with the devolved authorities to ensure consistent regulation.

 

Click to read the original text of the results of this public consultation.

 


 

"UK Disposable E-Cigarette Ban" Series Report

 

Policy Updates
【1】UK Government Announces Ban on Disposable E-Cigarettes
【2】Original Text of UK Government's Disposable Ban Announcement

 

Market Dynamics
【1】After UK Disposable Ban: Retailers Clearing Stock, Major Distributors Turning to E-liquids and Open-Systems
【2】UK Announces Disposable E-Cigarette Ban: Smoore and Yinghe Technology Stock Prices Decline

 

Various Perspectives
【1】Black Market or Opportunity? Insiders' Perspectives on UK Disposable Ban

【2】Interview with Arcus Managing Director: Ban Will Lead to Black Market Surge, Manufacturers should Switch to Open Systems

【3】ELFBAR to 2FIRSTS: Disappointed about the Disposable Ban

 

Business Review

【1】Disposable Ban Impact: Is Smoore's Strategic Layout Empty Again?

 

 

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Global Tobacco Oversupply and Climate Risks Highlighted at ITGA Annual Meeting
Global Tobacco Oversupply and Climate Risks Highlighted at ITGA Annual Meeting
In 2025, global tobacco leaf production surged, but prices stagnated as climate change intensified farming risks. 2Firsts reports from the ITGA meeting, revealing structural challenges and transition pressures in the industry.
Sep.29
Observation | Flexible Displays Become the “Standard” in the E-Cigarette Industry as TFT Full-Screen Solutions Fade
Observation | Flexible Displays Become the “Standard” in the E-Cigarette Industry as TFT Full-Screen Solutions Fade
At the 6th Vape Industry Chain Exhibition in Shenzhen, 2Firsts observed that flexible displays have become standard in e-cigarettes, while costly TFT full-screen solutions are fading. Simpler, affordable display options are regaining traction, with customization emerging as a key trend.
Aug.28 by 2FIRSTS.ai
Alan Zhao | Compliance, Innovation, and the Industry Shake-up: Lessons from Smoore’s 2025 Mid-Year Report
Alan Zhao | Compliance, Innovation, and the Industry Shake-up: Lessons from Smoore’s 2025 Mid-Year Report
In his analysis of Smoore’s 2025 mid-year report, Alan Zhao notes that U.S. enforcement and Europe’s bans are accelerating industry shake-ups, making compliance capability the dividing line for survival. He argues that Smoore’s strategy has shifted from “understanding” to “executing,” and that the next 12–18 months will be not only a critical transition period for the company but also a decisive stage in reshaping the global vapor industry landscape.
Aug.25
"Lost Mary" Again Blocks Similar Trademark in the UK: “Love Mary” Found Likely to Cause Confusion
"Lost Mary" Again Blocks Similar Trademark in the UK: “Love Mary” Found Likely to Cause Confusion
The UK Intellectual Property Office has rejected Shenzhen Sendao Technology Co., Ltd.’s application to register the “Love Mary” trademark, siding with iMiracle (HK) Ltd., the owner of “Lost Mary.” The ruling determined that “Love Mary” was highly similar to “Lost Mary,” likely to mislead consumers, and risked damaging iMiracle’s established reputation and interests in the UK market.
Aug.21 by 2FIRSTS.ai
Tamarind Intelligence: Regulation Will Determine Whether New Nicotine Products Achieve Their Potential
Tamarind Intelligence: Regulation Will Determine Whether New Nicotine Products Achieve Their Potential
At InterTabac 2025, Pablo Cano Trilla of Tamarind Intelligence highlighted the $80 billion global nicotine market, with e-cigarettes leading in North America and heated tobacco in EMEA. He stressed that regulations, bans, and stricter enforcement will shape the industry's growth and improve its image.
Sep.19
A former Singapore Health and Science Agency (HSSA) authorized enforcement officer has been charged with leaking e-cigarette enforcement intelligence in a bribery case
A former Singapore Health and Science Agency (HSSA) authorized enforcement officer has been charged with leaking e-cigarette enforcement intelligence in a bribery case
A former e-cigarette enforcement chief in Singapore has been charged with accepting a S$8,000 (US$6,200) bribe after repeatedly providing intelligence to a man involved in an upcoming Health Sciences Authority (HSA) e-cigarette crackdown in 2024.
Sep.05 by 2FIRSTS.ai