South Korean convenience store GS25 and KT&G jointly released a new heated tobacco product, which will be available starting in October

Sep.30

South Korean convenience store chain GS25 has partnered with KT&G to launch a limited-edition heated tobacco device, the "Lil Hybrid 3.0 X GS25." A total of 48,000 units of the new device, featuring the GS25's signature blue, are available, targeting customers in their 20s and 30s. Each device is priced at approximately US$63 and is scheduled to be released in early October.

Key points:

GS25 and KT&G have collaborated to release the heated tobacco product "Lil Hybrid 3.0 X GS25".
Priced at 88,000 Korean won (approximately $63), customers can enjoy a 10,000 Korean won (approximately $7) discount with exclusive coupons distributed by GS25.
Starting on October 27th, the product will be available in all GS25 stores across South Korea.

According to a report from asiae.co.kr, South Korean convenience store GS25, under the company GS Retail, has announced a collaboration with South Korean tobacco company KT&G to launch a limited edition heated tobacco product "Lil Hybrid 3.0 X GS25" in September 30, 2025.

This collaboration product includes two devices, with a color scheme based on GS25 convenience store's iconic blue, and a low saturation color scheme tailored to the preferences of the core customer group aged 20-30.

According to GS, the total sales volume of the product is 48,000 units, with each model limited to 24,000 units. The price is set at 88,000 Korean won (approximately 63 US dollars), and with exclusive distribution by GS25, customers can receive a discount of 10,000 Korean won (approximately 7 US dollars) with a coupon.

The sales process is divided into three stages: first, from October 1st to 15th, a limited pre-sale of 500 units will be conducted through the mobile application "Our Neighborhood GS" by GS Retail; next, starting from October 23rd, early sales will be available at two corporate stores of GS25, with a limit of 50 units per store and a purchase limit of two units per person; finally, starting from October 27th, all GS25 stores in South Korea will have the product fully stocked.

References:

[1] [오늘의신상]GS25-KT&G 협업…릴 하이브리드 3.0 트윈블루 한정판

Also Read:

[1] KT&G to Launch New “RAIM” Heated Tobacco Pod Brand on October 27

[2] ITM Secures Order for KT&G’s New Heated Tobacco Product Lil Hybrid 4.0, Set to Launch in 2026

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