Key Points
- Haypp released its 2025 Wrapped report analysing UK nicotine product preferences;
- Peppermint nicotine pouches accounted for 24% of pouch sales;
- Cold mint and blueberry were the most popular vape flavours at 13% and 12%;
- Velo led nicotine pouch brands with a 35% share;
- Elf Bar and Vuse were the top vape brands with 28% and 25% shares.
2Firsts, 2025,24 – According to the 2025 Haypp Wrapped report released by online retailer Haypp, mint flavours remain the most popular choice among nicotine pouch users in the UK, while berry flavours dominate the vape market.
The report showed that peppermint nicotine pouches accounted for 24% of sales, followed by spearmint at 14%. Cold mint, menthol and chili flavours rounded out the top five.
For vapes, cold mint was the most popular flavour at 13%, closely followed by blueberry at 12% and mixed berries at 11%. Tobacco and strawberry flavours accounted for 9% and 8% respectively.
In terms of brands, Velo and Nordic Spirit dominated the nicotine pouch market with shares of 35% and 14%. Zyn, On! and XQS followed.
For vapes, Elf Bar led the market with a 28% share, followed by Vuse at 25%, Lost Mary at 18%, SKE at 13% and Blu at 10%.
Markus Lindblad from Haypp said the data highlighted continued demand for flavour variety among adult consumers.
Image source: Convenience Store
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