IVG Ceases Supply of Disposable E-Cigarettes in UK Market

Key Points:

The e-cigarette brand IVG has announced it will cease supply of disposable e-cigarettes 90 days in advance, in support of the ban.

IVG plans to gradually replace disposable e-cigarettes with rechargeable, refillable, and reusable alternative products within the next 60 days, aiming to become the first e-cigarette brand in the UK to completely eliminate disposable products.

The e-cigarette industry is gradually shifting towards rechargeable and reusable e-cigarette products.

According to a report by Nationalworld on April 7th, the UK will ban the sale of disposable e-cigarettes starting from June 1, 2025. With less than 60 days until the ban takes effect, trade standards authorities across the UK are advising retailers to immediately cease purchasing disposable e-cigarettes and to sell off existing stock before the ban comes into force.

British e-cigarette brand IVG has made a significant change in product development. On March 1, 2025, they announced the early discontinuation of supplying disposable e-cigarettes by nearly 90 days, indicating support for the upcoming ban. According to IVG's RDP data, their disposable e-cigarette products are sold in over 45,000 retail outlets, including Tesco, Sainsburys, Morrisons, Asda, Shell, BP, WHSmith, Nisa, Euro Garages, and many other stores.

In the next 60 days, IVG's disposable products will gradually be replaced by rechargeable, refillable, and reusable alternatives across the UK. The brand aims to become the first of the top three e-cigarette brands in the UK (IVG, SKE Crystal, and ELF) to completely eliminate the use of disposable products.

IVG's Marketing Manager, Rhett Morrissey, stated that...

We are committed to supporting this regulation to ensure our products are used in safe and responsible conditions, paving the way for a more sustainable future. The ban on disposable e-cigarettes is an important step towards industry responsibility, and we wholeheartedly welcome this change. Over the past 18 months, we have worked closely with trade standards and regulatory agencies to implement strict procedures to advance the ban on disposable e-cigarettes.

In the past 18-24 months, all major e-cigarette companies, including IVG, Blu, ELF, and Lost Mary, have released rechargeable, refillable, and reusable alternatives in preparation for the upcoming ban.