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According to Grocery Trader's report on July 17th, the well-known British disposable e-cigarette brand IVG has recently announced the launch of its first rechargeable e-cigarette device, the IVG Air, following the release of its new 2400 puff e-cigarette product.
The IVG Air series includes two device options, the Air 2 in 1 and Air 4 in 1, as well as 27 pod flavors that are compatible with both devices.
IVG Market Manager Rhett Morrissey commented that,
IVG Air is an exciting new addition to the product line. We have partnered with Tesco and One Stop to launch three popular starter kits through their online stores and over 4,000 stores nationwide.
The Air 4 in 1 offers four different flavors, with each 2ml pod providing up to 600 puffs, while the Air 2 in 1 offers two flavors. The Air 4 in 1 comes with a rechargeable 1100 mAh battery, while the Air 2 in 1 comes with an 850 mAh battery. The entire series includes 16 starter kits, allowing users to freely choose their preferred flavor and device.
IVG Air will be available in Sainsbury's, Morrisons, and Asda stores starting in September this year.
According to data released by retail data partner (RDP), IVG's market share has grown by 131% in the past 6 months, thanks to the innovative products they have launched challenging ELFBAR.
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