IVG: Market Share Grew by 131% in Past 6 Months, New Series to be Launched in September

Market by 2FIRSTS.ai
Jul.18.2024
IVG: Market Share Grew by 131% in Past 6 Months, New Series to be Launched in September
IVG launches rechargeable e-cigarette device IVG Air, offering 27 pod flavors and expanding market share by 131%.

Special notice: This article is for industry research and communication purposes only, and does not make any brand or product recommendations; minors are prohibited from accessing.


According to Grocery Trader's report on July 17th, the well-known British disposable e-cigarette brand IVG has recently announced the launch of its first rechargeable e-cigarette device, the IVG Air, following the release of its new 2400 puff e-cigarette product.

 

The IVG Air series includes two device options, the Air 2 in 1 and Air 4 in 1, as well as 27 pod flavors that are compatible with both devices.

 

IVG: Market Share Grew by 131% in Past 6 Months, New Series to be Launched in September
IVG Air 2 in 1 | Image source: IVG official website

 

 

IVG: Market Share Grew by 131% in Past 6 Months, New Series to be Launched in September
IVG Air 2 in 1 | Image source: IVG official website

 

 

IVG: Market Share Grew by 131% in Past 6 Months, New Series to be Launched in September
IVG Air 4 in 1 | Image source: IVG official website

 

IVG: Market Share Grew by 131% in Past 6 Months, New Series to be Launched in September
IVG Air 4 in 1 | Image source: IVG official website

IVG Market Manager Rhett Morrissey commented that,

 

IVG Air is an exciting new addition to the product line. We have partnered with Tesco and One Stop to launch three popular starter kits through their online stores and over 4,000 stores nationwide.

 

The Air 4 in 1 offers four different flavors, with each 2ml pod providing up to 600 puffs, while the Air 2 in 1 offers two flavors. The Air 4 in 1 comes with a rechargeable 1100 mAh battery, while the Air 2 in 1 comes with an 850 mAh battery. The entire series includes 16 starter kits, allowing users to freely choose their preferred flavor and device.

 

IVG Air will be available in Sainsbury's, Morrisons, and Asda stores starting in September this year.

 

According to data released by retail data partner (RDP), IVG's market share has grown by 131% in the past 6 months, thanks to the innovative products they have launched challenging ELFBAR.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

ITM Secures Order for KT&G’s New Heated Tobacco Product Lil Hybrid 4.0, Set to Launch in 2026
ITM Secures Order for KT&G’s New Heated Tobacco Product Lil Hybrid 4.0, Set to Launch in 2026
ITM Semiconductor has secured an order for KT&G’s new heated tobacco device “Lil Hybrid 4.0,” set for 2026 launch. The upgraded product offers faster charging, shorter preheat time, larger liquid capacity, and cartridge level display. ITM aims to expand its product line and reinforce its role as KT&G’s top device supplier.
Jul.28 by 2FIRSTS.ai
Singapore Teen Arrested for Selling Vapes, Products Sourced from Malaysia
Singapore Teen Arrested for Selling Vapes, Products Sourced from Malaysia
A 19-year-old woman in Singapore was arrested after advertising vape sales on the messaging app WhatsApp. On August 19, she pleaded guilty to two charges, including possession of an imitation tobacco product and advertising the sale of vapes online.
Aug.20 by 2FIRSTS.ai
Iasi, Romania plans to set up "no-smoking zones", with e-cigarettes and cigarettes both included in the restrictions
Iasi, Romania plans to set up "no-smoking zones", with e-cigarettes and cigarettes both included in the restrictions
The Iași City Council in Romania has announced that it is preparing a smoking ban plan, which aims to prohibit smoking and the use of e-cigarettes in public places such as public transport stops, children's playgrounds, and sports venues. This measure will make Iași the second city in Romania to implement such a ban, following Cluj. Violators will face fines ranging from 100 to 500 lei (approximately 25 to 125 US dollars).
Aug.22 by 2FIRSTS.ai
CHUC Announces $2 Million Financing to Fuel Expansion of "Nicotine-Free" E-Cigarette SBX
CHUC Announces $2 Million Financing to Fuel Expansion of "Nicotine-Free" E-Cigarette SBX
Charlie's Holdings, Inc. (CHUC) secured a $2 million credit agreement with independent director Michael D. King to expand its nicotine-free SBX product. Early sales in the U.S. Southeast exceeded expectations, with the product being legal and popular nationwide. Funds will boost inventory and convenience store presence. CHUC has also sold 16 PACHA-related assets to Reynolds in three deals.
Aug.28 by 2FIRSTS.ai
UK’s Boots Trials Vape Quitting Service at 10 Manchester Stores, Offers Nicotine Replacement Products
UK’s Boots Trials Vape Quitting Service at 10 Manchester Stores, Offers Nicotine Replacement Products
UK pharmacy and beauty chain Boots is piloting a vape quitting service at 10 stores in Manchester, offering a 12-week cessation program with product support. Surveys show over half of Manchester’s vapers intend to quit, and health bodies are urging the service to expand into comprehensive nicotine cessation support.
Jul.10 by 2FIRSTS.ai
Altria Q2 2025: E-cigarette Unit Posts $108M Operating Loss; Nicotine Pouch on! Grows 26.5%
Altria Q2 2025: E-cigarette Unit Posts $108M Operating Loss; Nicotine Pouch on! Grows 26.5%
Altria Group 2025 disclosed on July 30, 2025, Q2 net income of $6.102 billion, down 1.7% year-over-year, and adjusted diluted EPS of $1.44, up 8.3% year-over-year, while first-half net income of $11.361 billion was down 3.6% year-over-year, and adjusted diluted EPS of $2.67, up 7.2% year-over-year.
Jul.31 by 2FIRSTS.ai