Japan Tobacco launches third limited-edition Ploom AURA color “Aqua Green,” rolling out nationwide in December

Nov.24

Japan Tobacco (JT) announced that its heated tobacco device Ploom AURA will introduce a new limited-edition “Aqua Green” color in December. As the third release in JT’s 2025 limited series, the model will be available through official channels from December 1 and will roll out to convenience stores and selected tobacco retailers nationwide starting December 9.

Key Points

JT has introduced “Aqua Green” as the third color in its 2025 limited-edition series for the Ploom AURA heated tobacco device, with phased availability starting in December.
The device features JT’s SMART HEATFLOW technology and offers four adjustable heating modes, emphasizing enhanced flavor performance.
Earlier limited-edition colors in the 2025 series include “Bronze Royal” and “Navy Blue.”

2Firsts, November 24, 2025 — According to ORICON NEWS,Japan Tobacco (JT) has announced that Ploom AURA, the heated tobacco device under its Ploom brand, will debut a new limited-edition color, Aqua Green.

The model will be available in limited quantities starting December 1 through the CLUB JT online store and Ploom Shop locations nationwide. It will then roll out to convenience stores and selected tobacco retailers across Japan beginning December 9. The suggested retail price is 2,980 yen (approximately US$19.05, tax included).

Ploom AURA is JT’s heated tobacco device positioned around upgraded “flavor performance.” It incorporates the company’s proprietary SMART HEATFLOW technology and supports four selectable modes—Standard, Strong, Long, and Eco.

According to the report, “Aqua Green,” the third release in JT’s 2025 limited-edition color lineup, draws inspiration from evergreen forests. JT says the color concept conveys a moment of pausing, taking a deep breath, and recharging vitality amid a busy daily routine.

The two previously released colors in the 2025 JT Ploom AURA limited-edition series are:

Cover image source: ORICON NEWS

References:

[1] プルーム・オーラに限定カラー登場、これまでにない「アクアグリーン」

Also Read:

[1] Japan Tobacco launches limited-edition Ploom AURA color “Bronze Royal,” priced at about $27

[2] JTI launches Ploom AURA new heated tobacco device device in Romania

[3] Product | Ploom AURA surges since May launch, sets JT’s fastest-ever 2-million-unit record

[4] Company | Ploom AURA’s First Overseas Launch in Switzerland Kicks Off Global Rollout

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