KT&G Adjusts Product Line with New Releases and Discontinuations

Feb.08

KT&G adjusts cigarette and heated tobacco products, discontinuing some traditional lines and introducing new ones, aiming for market growth.

According to Newsis report on January 8th, KT&G of South Korea is currently readjusting its cigarette and heated tobacco product line. Industry sources revealed that KT&G has recently halted production of five traditional cigarettes, including Bohem Slim Fit White, Raison Icepresso, and Esse Ice (5mg), and has introduced new products in succession.

In this product adjustment, KT&G has launched two pods and four traditional cigarettes under the brand "Aiim," in a large-scale product reorganization. Specifically, they have introduced three "Raison ionia" cigarettes, including flavors such as "Mystic Purple," "Ocean Blue," and "Summer Red." Additionally, they have expanded their high-end traditional cigarette product line with the release of "Bohem Cigar Signature," made entirely from Cuban tobacco leaves.

In the field of HNB devices, KT&G has also released new pod products, including two new varieties for the "LIL ABLE" device: "Vapor Stick Tango" and "Vapor Stick Trophy".

In addition, KT&G also plans to launch a new heat-not-burn (HNB) device. During the third quarter conference call in 2024, the company stated that the upcoming launch of the new HNB device is expected to boost sales recovery and drive further growth.

References:

[1] KT&G, 일반담배·스틱 신제품 연달아 출시 "포트폴리오 강화"

Also Read:

[1] ITM Semiconductor Co..Ltd to Develop E-cigarette Devices for KT&G

[2] KT&G Accelerates Overseas Expansion Through ESSE and RAISON Brands

[3] KT&G Files Second Legal Action Against EM-Tech Over Patents

[4] KT&G Accelerates Expansion Plans in Eurasian Market by 2025

[5] KT&G Introduces New "Vapor Stick" E-cigarette Pods in Korea

[6] South Korea to Implement New Health Warnings on Cigarette Packs

#Traditional tobacco #Asia #Products #South Korea

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