KT&G and PMI Collaborate to Launch New HNB E-Cigarette in US

PMI by 2FIRSTS.ai

Jul.30.2024

KT&G and PMI Collaborate to Launch New HNB E-Cigarette in US

KT&G and PMI sign MOU to launch new HNB e-cigarette "NGP" in US market, seek FDA approval.

According to a report by Asiae on July 30th, South Korean tobacco company KT&G and Philip Morris International (PMI) have reached a new business cooperation memorandum of understanding (MOU) to launch a new HNB e-cigarette "NGP" in the US market and apply for sales approval.

This collaboration marks the two companies jointly submitting a Pre-Market Tobacco Product Application (PMTA) for this e-cigarette product to the U.S. Food and Drug Administration (FDA). Additionally, KT&G and PMI will also closely collaborate in the regulatory review of Next Generation Products (NGP).

Prior to this, KT&G and PMI established a partnership in January of last year (2023) to promote the commercialization of KT&G's NGP products in overseas markets.

KT&G's CEO Bang Kyung-Man stated,

The company is currently focusing on three core businesses: NGP, overseas cigarettes, and health functional foods, actively promoting global expansion and structural transformation. KT&G is committed to achieving its vision of becoming a top global enterprise by innovating NGP products and utilizing scientific research and development capabilities.

References:

[1] KT&G, 필립모리스와 미국 전자담배 판매 허가 협약

Also Read:

[1] New Zealand Government Allocates $216 Million for Tobacco Tax Cut

[2] PMI Delays IQOS Trial in the US, ILUMA to Receive FDA Authorization in 2025

[3] PMI Acquires Minority Stake in Egypt's Eastern Company

[4] PMI Performance Report: ZYN Soars with 50.3% Surge in US Sales, Marking 4 Consecutive Quarters of Growth

[5] PMI Reports Strong Performance for Q2 and First Half2024

[6] PMI to Build ZYN Nicotine Pouch Factory in Aurora, Colorado

#Asia #Regulation #South Korea #PMI #Heated tobacco products #Major companies #Corea del Sur

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