KT&G Unveils lil hybrid 3.0 Misty Rose Limited Edition, Limited to 20,000 Devices

Nov.20

KT&G has launched the limited-edition “lil hybrid 3.0 Misty Rose Edition” heated tobacco device in South Korea, betting on year-end consumer demand with a gradient rose-colored design. The release is capped at 20,000 units and is available through both online and offline channels, with an official retail price of 78,000 won (approximately USD 53).

Key Points

KT&G launches the year-end themed limited edition “lil hybrid 3.0 Misty Rose Edition.”
Available across multiple channels including 1,007 convenience stores nationwide; priced at KRW 78,000/88,000 (approximately USD 53/60).
The device uses a hybrid system combining e-liquid cartridges and heated tobacco sticks, offering three usage modes.

2Firsts, November 20, 2025 — According to Sports Kyunghyang, KT&G released the limited-edition “lil hybrid 3.0 Misty Rose Edition” heated tobacco product in South Korea on November 20, adopting a seasonal design to tap into year-end consumer demand.

The limited edition features a soft, rose-toned gradient package and a rose-colored device body, creating clear differentiation from the existing product lineup.

The product became available on November 20 through KT&G’s official online channels “lil Store” and Naver Mall, as well as four offline flagship stores under “lil Minimilium.” It is also sold at 1,007 “lil Station” convenience store locations across the country. The edition is limited to 20,000 units, priced at KRW 78,000 (about USD 53) via official channels and KRW 88,000 (about USD 60) at convenience stores.

The “lil hybrid 3.0” uses a hybrid system combining e-liquid cartridges with heated tobacco sticks, offering three modes—Standard, Classic, and Casual.

Hong Dae-hwa, head of KT&G’s Next-Generation Products Business Division, said the company launched the year-end themed edition in response to sustained consumer demand and will continue expanding preference-based product lines to strengthen market competitiveness.

Cover image: Sports Kyunghyang

References:

[1] KT&G, 연말 무드 입은 '릴 하이브리드 3.0', 미스티 로제 에디션 공개

Also Read:

[1] KT&G launches the LIL AIBLE 2.0 PLUS heated tobacco device, featuring fast charging and a new "REAL RIMO" cartridge

[2] Korea Consumer Forum: Heated tobacco device "Lil" wins 2025 Brand of the Year Award

[3] ITM Secures Order for KT&G’s New Heated Tobacco Product Lil Hybrid 4.0, Set to Launch in 2026

[4] KT&G Collaborates with Beauty Brand Hotel Dawson to Launch Limited Edition Heated Tobacco “Lil Hybrid 3.0”

[5] KT&G Expands lil Hybrid Lineup to 14 with New “Mix Ice Moa” Flavor

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