Lucy Brand to Assist California Firefighters in Wildfires Response

Jan.14
Lucy Brand to Assist California Firefighters in Wildfires Response
Lucy" nicotine pouch brand to help Southern California firefighters in response to wildfires, Newsweek reports on January 13.

According to a report by Newsweek on January 13th, the American nicotine pouch brand "Lucy" announced that they will assist Southern California firefighters in responding to wildfires, in response to requests from the firefighters.


Firefighters have been working tirelessly since last week to control the devastating wildfires in the Los Angeles area, including the Palisades Fire, Eaton Fire, and Hesston Fire. These fires have already claimed the lives of at least 24 people and destroyed at least 12,000 structures. The weather bureau predicts that strong gusts of wind from Monday to Wednesday could push the fire south and west.


The company's co-founder John Coogan told Newsweek that the company is currently responding to firefighters on the frontlines of the California wildfires who are requesting nicotine pouches.


We are certainly willing to provide any assistance possible. The request for nicotine pouches by the firefighters was somewhat unexpected, but considering the high-pressure environment they are facing, it can be understood. If I were on the front lines, I would also want a temporary relaxation.


Many reports about firefighters' demand for nicotine pouches have been widely spread on social media, prompting many people to initiate donation efforts to support California firefighters. Kugan mentioned that after someone sent him relevant posts, he contacted the relevant organizations and immediately dispatched multiple boxes of products to the fire stations and distribution centers in need. He pointed out that the company, to ensure legality and compliance, only symbolically charges $1 and prioritizes providing flavorless products to comply with California's laws banning flavored nicotine products.


The situation is a bit chaotic, and I just hope our products can reach the hands of adult firefighters who are already using these products.


We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

South Korea Implements Public Tobacco Harmfulness Management Program, Including 22 Harmful Components in E-Cigarettes
South Korea Implements Public Tobacco Harmfulness Management Program, Including 22 Harmful Components in E-Cigarettes
South Korea’s Ministry of Health and Welfare and the Ministry of Food and Drug Safety convened the first 2025 Tobacco Harmfulness Management Policy Committee, finalizing new lists of harmful substances for cigarettes, heated tobacco products, and liquid e-cigarettes to be publicly disclosed from next year.
Nov.14 by 2FIRSTS.ai
NYC Reaches Settlement with E-Cigarette Distributors in Flavored Vape Crackdown
NYC Reaches Settlement with E-Cigarette Distributors in Flavored Vape Crackdown
New York City has reached settlement agreements with two e-cigarette wholesalers accused of selling flavored vapes illegally. The companies agreed to stop all flavored vape transactions in the city and face $1,000 fines for future violations. Litigation against other defendants in the broader case continues.
Nov.25 by 2FIRSTS.ai
Product | FLONQ Parent Company Launches New Vaping Brand ROQY: Two Hybrid-Nicotine Devices Debut in Russia
Product | FLONQ Parent Company Launches New Vaping Brand ROQY: Two Hybrid-Nicotine Devices Debut in Russia
Alfabet Labs, the parent company of FLONQ, has recently launched its new vaping brand ROQY in Russia, debuting two products: ROQY L and ROQY M. Both devices use a hybrid nicotine formulation combining nicotine salts and freebase nicotine and are each available in 19 flavors. The two products are now on sale via the official ROQY website as well as multiple online and offline retailers across Russia.
Nov.19 by 2FIRSTS.ai
JTI UK Expands Nordic Spirit Line, Launches 17mg Nicotine Pouch
JTI UK Expands Nordic Spirit Line, Launches 17mg Nicotine Pouch
JTI UK has launched Nordic Spirit’s highest-strength variant—Frosty Mint Max, delivering 17mg of nicotine per pouch—and introduced a refreshed, darker packaging design for the brand.
Oct.31 by 2FIRSTS.ai
Saratov Governor Supports Russian Nationwide Ban on E-Cigarette Sales
Saratov Governor Supports Russian Nationwide Ban on E-Cigarette Sales
Governor of Saratov Oblast, announced on his official Telegram channel that he fully supports a nationwide ban on the sale of e-cigarettes. Busargin noted that while restrictions on such products have long been in place, enforcement remains weak and health experts continue to warn of the risks posed to children. He stressed that economic interests must not outweigh public health and said Saratov is ready to enforce a ban once regional powers are granted.
Nov.17 by 2FIRSTS.ai
South Korea Plans Unified Regulation for Synthetic and Look-Alike Nicotine Products
South Korea Plans Unified Regulation for Synthetic and Look-Alike Nicotine Products
South Korea Parliament discusses including "nicotine" in Tobacco Business Act; synthetic nicotine testing method established, awaiting legislation approval.
Oct.22 by 2FIRSTS.ai