New Flavors and Limited Edition Release by glo™ Japan Co.

Feb.11
New Flavors and Limited Edition Release by glo™ Japan Co.
British American Tobacco Japan Co. launched two new flavors for the "Lucky Strike" pod brand on Feb. 10.

According to PR Times on February 10th, British American Tobacco Japan is planning to launch two new flavors of "Lucky Strike" exclusive pods for their heated tobacco device, glo™, on the same day. The glo™ HYPER device will also be released in a limited edition color of "emerald green" and a promotional discount event will be held starting from February 17th.

New Flavors and Limited Edition Release by glo™ Japan Co.
Translation: "glo™ HYPER" new color "Emerald Green" Image source: glo™ official website


The newly released limited edition color "Emerald Green" of "glo™ HYPER" will be available for purchase starting on February 17th at major convenience stores nationwide, as well as on the official online stores of glo™ & VELO, Amazon, glo™ Yahoo! Official Store, and glo™ Rakuten Ichiba Official Store. With the introduction of this limited edition color, "glo™ HYPER" now has a total of four colors to choose from: Graphite Black, Peacock Blue, Rose Gold, and Emerald Green.


In addition, the Lucky Strike series flavors "Lucky Strike Berry Switch for hyper" and "Lucky Strike Tropical Switch for hyper" will be available for purchase starting February 10th at major convenience stores, supermarkets, tobacco shops, and the official online stores of glo™ and VELO nationwide.


We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

US FDA releases MRTP renewal application materials for IQOS heated tobacco product and will hold an expert meeting in October
US FDA releases MRTP renewal application materials for IQOS heated tobacco product and will hold an expert meeting in October
New materials related to Philip Morris Products' MRTP renewal application have been submitted to the FDA for review.
Sep.26 by 2FIRSTS.ai
2Firsts Observation: Global Travel Retail Becomes the Main Battleground for NGP as PMI and BAT Step Up Competition
2Firsts Observation: Global Travel Retail Becomes the Main Battleground for NGP as PMI and BAT Step Up Competition
Recently, international tobacco companies have accelerated their expansion into the global travel retail market. British American Tobacco (BAT) introduced the Vuse Ultra for the first time at Frankfurt Airport, while Philip Morris International (PMI) launched a travel information platform for smoke-free products. 2Firsts observes that the high-value passenger traffic at airports, combined with the regulatory advantages of travel retail, has made it an important arena for NGP brand expansion.
Aug.15 by 2FIRSTS.ai
Study: Specialist e-cigarette stores in Western Australia close after new federal regulations, but convenience stores continue illegal sales
Study: Specialist e-cigarette stores in Western Australia close after new federal regulations, but convenience stores continue illegal sales
A study led by the University of Notre Dame Australia reveals that since the 2024 e-cigarette regulations, all 117 specialized e-cigarette stores in Western Australia have closed, and 76 other shops have stopped selling e-cigarettes. However, some central Perth convenience stores continue to sell them illicitly. Experts warn this undermines the regulations and call for increased monitoring, stricter enforcement, and higher penalties.
Sep.03 by 2FIRSTS.ai
Interview with Vabeen CEO Shuai: Full-Portfolio Push, Compliance-First Strategy to Build Global Competitiveness
Interview with Vabeen CEO Shuai: Full-Portfolio Push, Compliance-First Strategy to Build Global Competitiveness
At InterTabac 2025, Vabeen CEO Shuai told 2Firsts that Vabeen has launched two flagship products—the multi-flavor pod-mod iPlex and the open-system Billow Pro—while showcasing a complete lineup spanning disposables, pod systems, and open systems. In his view, Vabeen treats “compliance-first” as a long-term strategy and sees strict regulation as an opportunity for industry upgrading. Over the next two to three years, Vabeen will continue to focus on three pillars—compliance, user experience, and
Sep.19
Dutch doctors accuse Snapchat of not implementing its ban commitment, with e-cigarette transactions still rampant
Dutch doctors accuse Snapchat of not implementing its ban commitment, with e-cigarette transactions still rampant
In June 2025, the instant messaging app Snapchat promised to take measures to prevent minors from being exposed to illegal e-cigarette transactions through the platform. However, an investigation by doctors from the Leiden University Medical Center in the Netherlands found that the number of e-cigarette sellers not only failed to decrease after the promise but actually increased from 607 to 615. Purchasing remains just as easy.
Aug.28 by 2FIRSTS.ai
Russian police seize counterfeit e-cigarettes and tobacco products in Novosibirsk,products valued at about 1.3 million rubles
Russian police seize counterfeit e-cigarettes and tobacco products in Novosibirsk,products valued at about 1.3 million rubles
Russian police in Novosibirsk bust counterfeit e-cigarette and tobacco products, seizing items worth 1.3 million rubles. Consideration for criminal charges.
Oct.13 by 2FIRSTS.ai