New Zealand Introduces Tough Measures to Prevent Youth Vaping

Sep.12.2024
New Zealand Introduces Tough Measures to Prevent Youth Vaping
New Zealand government announces crackdown on e-cigarette use by youth, increasing fines and implementing strict regulations.

On September 12th, the New Zealand government announced on its official website that Deputy Health Minister Casey Costell revealed that the coalition government has introduced the Smoke-free Environments and Regulated Products (Vaping) Amendment Bill (No 2) aimed at preventing youth from using e-cigarettes.


The bill includes four main changes aimed at preventing minors from using e-cigarettes.


The ban on disposable e-cigarettes will be enforced across the board; significant increases in fines for selling e-cigarettes to minors; visibility restrictions for non-professional e-cigarette retailers; and distance limits near preschool education centers.


The deputy minister stated that


Many young people are using disposable e-cigarettes - they are cheap and easy to obtain. That is why we will completely ban disposable e-cigarette products. In addition, fines for retailers selling e-cigarettes, cigarettes, and other regulated products to minors will significantly increase.


The bill stipulates that the maximum fine for selling e-cigarettes or other regulated products to minors under the age of 18 will increase from 10,000 New Zealand dollars (approximately 6,100 US dollars) to 100,000 New Zealand dollars (approximately 61,000 US dollars). The fine for individual violations will increase from 500 New Zealand dollars (approximately 310 US dollars) to 1,000 New Zealand dollars (approximately 615 US dollars), and the fine for corporate violations will be raised to 2,000 New Zealand dollars (approximately 1,230 US dollars).


In addition, there are distance restrictions for opening a new e-cigarette specialty store near a childcare center. To apply for a new professional e-cigarette retail store, the retail location must be at least 100 meters away from the preschool education center. This is an additional requirement on top of the existing 300-meter distance requirement from gathering places or schools.


Kostro emphasized


Harsher penalties will be supported by stronger enforcement. In recent years, we have lacked the necessary level of enforcement, but by December, 16 full-time smoke-free enforcement officers will be added.


The New Zealand government is committed to achieving the smoke-free goal by 2025 and preventing the use of e-cigarettes among teenagers. This legislation will ensure that we can protect young people from the harms of e-cigarettes, while also continuing to support adult smokers in quitting by maintaining the availability of e-cigarettes as a smoking cessation tool.


I hope that the public can ensure the establishment of a practical system that can achieve these two goals through the submissions of a specialized committee. We aim to phase out e-cigarette products that are most popular among teenagers, while ensuring that effective smoking cessation products remain available to help people quit smoking and prevent relapse.


Costello also mentioned that the next step of the government's smoke-free plan will be to update and strengthen regulation of tobacco, e-cigarettes, and other nicotine-containing products, as well as to update the smoke-free action plan.


New Zealand Prime Minister Christopher Luxon stated on X that...


Our measures against teenage e-cigarette use are becoming increasingly strict. We have just implemented a new law banning all disposable e-cigarette products and imposing harsher penalties on selling e-cigarettes to teenagers under the age of 18.


We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

FDA Grants PMTA Authorization to 11 ZYN ULTRA Nicotine Pouches, Bringing Total Authorized Pouches to 43
FDA Grants PMTA Authorization to 11 ZYN ULTRA Nicotine Pouches, Bringing Total Authorized Pouches to 43
The U.S. Food and Drug Administration authorized 11 ZYN ULTRA nicotine pouch products made by Swedish Match USA through the premarket tobacco product application pathway on August 21, 2026. Ten of the authorized products have a labeled nicotine content of 9 mg, while ZYN ULTRA Smooth was authorized at 11 mg. The reviews were conducted through FDA’s nicotine pouch PMTA pilot program. FDA has now authorized 43 nicotine pouch products, including 23 through the pilot.
Aug.24
Inside Nicotine-Pouch M&A Through Imperial's Yoik Deal: Latham, KPMG, PwC, Goldman Sachs and Morgan Stanley Form the Adviser Lineup
Inside Nicotine-Pouch M&A Through Imperial's Yoik Deal: Latham, KPMG, PwC, Goldman Sachs and Morgan Stanley Form the Adviser Lineup
Imperial Brands' acquisition of Swedish Helwit owner Yoik Group AB has highlighted the professional-services firms supporting cross-border oral nicotine M&A. Latham & Watkins and KPMG advised Imperial, while PwC and TM & Partners advised Yoik. KPMG also appeared on Imperial's acquisition of Black Buffalo earlier in 2026, while PwC played an extensive role in KT&G's acquisition of Swedish nicotine-pouch company Another Snus Factory. Imperial's public disclosures put the global modern oral nicotine delivery market at approximately £8.8 billion in retail sales and 23.5 billion pouches in 2024
Sep.20
Canada Health Minister Says She Is Not Considering Looser Nicotine Pouch Retail Rules as PMI-Linked Group Pushes for Wider Access
Canada Health Minister Says She Is Not Considering Looser Nicotine Pouch Retail Rules as PMI-Linked Group Pushes for Wider Access
Canadian Health Minister Marjorie Michel says she is not considering loosening retail restrictions on nicotine pouches. Canada regulates pouches containing 4 mg or less of nicotine per unit as non-prescription nicotine replacement therapy and requires newer NRT formats such as pouches to be sold from behind pharmacy counters. Meanwhile, Unsmoke Canada, linked to Philip Morris International's Canadian business, is pushing to allow pouches in convenience stores and other general retail outlets. Health Canada also acknowledges continued unauthorized sales, while recent research shows rising pouch use among Canadian youth aged 16 to 19.
Sep.24
2Firsts Compliance Solutions Hosts PMTA Briefing on FDA Review Signals After JUUL2 Authorization
2Firsts Compliance Solutions Hosts PMTA Briefing on FDA Review Signals After JUUL2 Authorization
Following recent FDA authorizations for JUUL2 and ZYN ULTRA, 2Firsts Compliance Solutions held an online PMTA briefing on Sept. 4 to examine what the decisions may signal about review efficiency, scientific evidence and U.S. market access. Nearly 30 participants from brands, manufacturers, compliance service providers and investment firms joined the discussion.
2Firsts Events
Sep.06
Imperial Brands Plans Thousands of Job Cuts Across U.S. and Europe in Cost Restructuring
Imperial Brands Plans Thousands of Job Cuts Across U.S. and Europe in Cost Restructuring
According to Reuters, citing Bloomberg News, British tobacco company Imperial Brands PLC plans to cut thousands of jobs across the United States and Europe as part of a cost reduction and organizational restructuring effort. The announcement drew market attention to the company’s shares. The move comes as global tobacco companies continue adjusting their operations amid slower cigarette market growth, changing consumer preferences and the transition toward next-generation nicotine products.
Aug.11
Australian Coalition Unveils Illicit Tobacco Plan With 80% Excise Cut and Legal, Taxed Vapes and Nicotine Pouches
Australian Coalition Unveils Illicit Tobacco Plan With 80% Excise Cut and Legal, Taxed Vapes and Nicotine Pouches
Australia’s Coalition has unveiled a national illicit-tobacco policy that would cut tobacco excise by 80% and create legal, regulated and taxed adult markets for vaping products and nicotine pouches if it wins government. The plan proposes an excise of A$0.50 per millilitre of e-liquid and A$0.025 per milligram of nicotine in pouches, alongside A$200 million in additional enforcement and a A$60 million three-year public-awareness campaign. The Coalition says the package would narrow the price advantage of illicit products and undermine organised crime, while Labor and public-health groups warn that dramatically cheaper cigarettes could reverse long-term declines in smoking.
Sep.03