Philippines DTI Orders E-Commerce Platforms to Take Down Illegal E-Cigarettes Within 7 Days or Face Heavy Penalties

Aug.18.2025
Philippines DTI Orders E-Commerce Platforms to Take Down Illegal E-Cigarettes Within 7 Days or Face Heavy Penalties
The Philippines Department of Trade and Industry (DTI) has ordered e-commerce and digital platforms to remove illegal e-cigarette products within seven days, or risk heavy fines and even suspension of operations. These products were found to be in violation of several laws for lacking excise tax stamps or certification marks.

Key Points:

  • The DTI ordered e-commerce platforms to immediately remove uncertified or untaxed e-cigarette products.
  • Platforms must take down offending webpages, listings, or apps within seven days; violators face heavy penalties or possible suspension of operations.
  • The government has also announced hotlines for reporting violations and channels for consumer complaints.

 


 

According to Manila Times (August 18), the DTI stated on social media that some online sellers were offering uncertified e-cigarette products.

The department noted:

 

“These products lack the required excise tax stamps or fiscal marks, as well as the Philippine Standard (PS) mark, in violation of Republic Act (RA) 11900 Section 4(d) and Section 18, the Standards Law (RA 4109), and Department Administrative Order No. 02 of 2007.”

 

All e-commerce and digital platforms are required to remove the pages, listings, or apps of merchants found selling illegal or uncertified e-cigarettes within seven days.

 

Retailers were reminded to comply with RA 11900 and the Internet Transactions Act of 2023 (RA 11967), which prohibit the sale and promotion of regulated goods online unless sellers provide the necessary permits, licenses, and information.

 

DTI emphasized:

 

“Platforms must ensure that all sellers are contractually obligated to comply with applicable sales procedures, restrictions, and legal or local government requirements.”

 

Penalties for violations include:

RA 11900: PHP 100,000–400,000 (approx. USD 1,700–6,800)

RA 11967: PHP 20,000–1,000,000 (approx. USD 340–17,000)

Consumer Act: PHP 500–300,000 (approx. USD 8.5–5,100)

Other relevant trade and industry laws

 

In addition, violators risk suspension of operations in the Philippines.

 

Illegal activities can be reported to the DTI’s Office of the Special Mission on Vaporized Nicotine and Non-Nicotine Products, Their Devices and Novel Tobacco Products (OSMV).

 

Consumers with complaints regarding e-cigarette products may register and file through the DTI’s ConsumerCare system (ConsumerCare.dti.gov.ph).

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Reemtsma says German illegal e-cigarette seizures reached 70% of 2025 total, pouches 179%
Reemtsma says German illegal e-cigarette seizures reached 70% of 2025 total, pouches 179%
Reemtsma said its first-half 2026 black-market tracker for tobacco and nicotine products showed a continued rise in officially reported seizures in Germany, with illegal e-cigarette seizures reaching 70% of the full-year 2025 level and snus and nicotine pouch seizures reaching 179% of last year’s total.
Jul.08
Indonesia’s BNN Pushes Total Vape Ban as Health Ministry Tightens Tobacco Packaging Rules, Putting $40 Billion Industry at Risk
Indonesia’s BNN Pushes Total Vape Ban as Health Ministry Tightens Tobacco Packaging Rules, Putting $40 Billion Industry at Risk
Indonesia is entering a new phase of debate over vape and tobacco regulation. The National Narcotics Agency (BNN) has proposed a total vape ban, with some lawmakers supporting stronger restrictions. At the same time, the Health Ministry is advancing tobacco and nicotine regulations under Government Regulation No. 28/2024, including measures such as plain packaging and product controls. Tobacco and vape industries have warned that tighter rules could affect a sector worth around $40 billion, supporting about 6 million jobs and contributing significant tax revenue.
Jul.27
Product | PMI Pilots bonds by IQOS and blends in Japan, Testing a New Heated Tobacco Platform
Product | PMI Pilots bonds by IQOS and blends in Japan, Testing a New Heated Tobacco Platform
Philip Morris International (PMI) has launched a regional pilot of bonds by IQOS and dedicated blends tobacco sticks in Japan, introducing a new heated tobacco platform separate from the IQOS ILUMA ecosystem. The system uses Round Heat Technology with an external heating architecture, differentiating it from IQOS ILUMA’s induction-based platform. The pilot began on July 6, 2026, across three Japanese prefectures: Fukuoka, Saga and Nagasaki.
Jul.30
2Firsts Data | China’s Vape Exports Rise 3.1% in H1 2026 as 6-Methyl Nicotine-Related Products Surge 65.2%
2Firsts Data | China’s Vape Exports Rise 3.1% in H1 2026 as 6-Methyl Nicotine-Related Products Surge 65.2%
China’s vape exports showed resilience in the first half of 2026 after a short-term shock from China’s export rebate adjustment. But customs data points to more than a simple recovery: the structure of growth is changing. Vaping devices and atomization hardware emerged as the strongest growth driver, while nicotine-containing vaping products remained broadly stable. Meanwhile, nicotine substitute-related products represented by 6-methyl nicotine expanded rapidly, becoming a new category to watch for both industry and regulators. After the U.S. market went through a cycle of shortages, replenishment and inventory rebuilding in 2025, China’s vape supply chain is entering a new phase of reallocation.
Special Report
Jul.20
Product | Republic Technologies Launches ZIG Nicotine Pouches, Expanding Beyond Traditional Tobacco Accessories
Product | Republic Technologies Launches ZIG Nicotine Pouches, Expanding Beyond Traditional Tobacco Accessories
Republic Technologies UK has entered the nicotine pouch market with ZIG Nicotine Pouches, marking the company’s expansion beyond traditional tobacco-related accessories into smoke-free nicotine products. The product is expected to enter UK retail channels from August 2026, including convenience stores, supermarkets and tobacco retailers. The launch includes six flavors and three nicotine strengths: 8mg, 12mg and 17mg.
Market
Jul.21 by 2Firsts Perspectives
Ireland Vape Bill Passes Dáil, Setting Limits on Flavours, Packaging and Retail Display
Ireland Vape Bill Passes Dáil, Setting Limits on Flavours, Packaging and Retail Display
Ireland’s Public Health (Tobacco Products and Nicotine Inhaling Products) (Amendment) Bill 2026 has passed final stage in the Dáil and will move to the Seanad, with measures to limit vape flavours to tobacco or unflavoured products and tighten rules on packaging colours, retail advertising, in-store displays and sales of nicotine pouches to minors.
News
Jun.26 by 2Firsts Perspectives