PMI launches responsible e-cigarette brand "VEEBA

Mar.20.2023

PMI launches disposable e-cigarette VEEBA without using youth-attractive flavor or packaging, priced at £4.99.

On February 28th, Phimo International (PMI) announced the launch of a disposable e-cigarette brand called VEEBA.

It has been reported that VEEBA has not opted for commercialization using flavor descriptions that could appeal to young people, such as images or descriptions of candy or desserts, or colorful or fancy equipment or packaging. The price for each unit is £4.99.

Kate O'Dowd, Head of Business Planning at PML (PMI UK company), stated that exclusive data from KAM representing PML shows that 43% of convenience retailers in the UK are more inclined to do business with manufacturers who responsibly commercialize smoke-free products.

#North America #United States #Legislation #Disposable e-cigarettes #PMI #E-cigarette #E-cigarettes and Tobacco #veeba

This document has been generated through artificial intelligence translation and is provided solely for the purposes of industry discourse and learning. Please note that the intellectual property rights of the content belong to the original media source or author. Owing to certain limitations in the translation process, there may be discrepancies between the translated text and the original content. We recommend referring to the original source for complete accuracy. In case of any inaccuracies, we invite you to reach out to us with corrections. If you believe any content has infringed upon your rights, please contact us immediately for its removal.

China Tobacco Regulation Shift：Policy Updates and Market Impact

China Tobacco Regulation Shift：Policy Updates and Market Impact

Dalton, Georgia considers new licensing rules and caps for vape shops

Dalton, Georgia considers new licensing rules and caps for vape shops

Dalton, Georgia is weighing a proposal to require city licenses for vape shops, limit how many can operate within city limits, and impose a 1,000-foot buffer for new shops from schools and other community facilities. City officials say the ordinance would not eliminate existing vape shops outright, though some may be impacted if ownership changes or licenses expire.

Feb.05 by 2FIRSTS.ai

Five Inner West Sydney shops shut for 90 days after 780,000 illicit cigarettes and 2,200 illegal vapes seized

Five Inner West Sydney shops shut for 90 days after 780,000 illicit cigarettes and 2,200 illegal vapes seized

NSW Health has shut down five Inner West Sydney stores for 90 days after a major seizure of illicit cigarettes and illegal vapes, with two additional premises in Northern NSW also served closure notices. The action forms part of a broader crackdown that has seen 66 stores closed since new laws took effect in late 2025, with NSW Health warning further enforcement — including prosecution — may follow.

Feb.09 by 2FIRSTS.ai

China National Tobacco Corp paid $222 bln into state finances in 2025

China National Tobacco Corp paid $222 bln into state finances in 2025

China National Tobacco Corporation (CNTC) paid a record $222 billion into China’s state finances in 2025, according to official industry data.

Exclusive | EU Confirms End of Tobacco Policy Expert Group, Explores New Cooperation Structures as TPD Revision Continues

Exclusive | EU Confirms End of Tobacco Policy Expert Group, Explores New Cooperation Structures as TPD Revision Continues

2Firsts reporting shows that, as the European Union moves toward a future evaluation of its tobacco legislation, the Tobacco Policy Expert Group—long a key platform for coordination among Member States—formally concluded its mandate at the end of 2025. At the same time, the European Commission is exploring new cooperation structures to address the resulting institutional gap.

Tajikistan Signals Plan to Ban Use, Production and Circulation of E-Cigarettes

Tajikistan Signals Plan to Ban Use, Production and Circulation of E-Cigarettes

According to Kazinform, Tajikistan addressed the issue of electronic cigarettes during the fourth session of the Majlisi Milli, stating a position to prohibit the use, production, and circulation of e-cigarettes. Chairman Rustam Emomali emphasized that the position aims to protect public health and prevent negative impacts on youth and adolescents.

Dec.16 by 2FIRSTS.ai

Philip Morris Korea launches TEREA “Shine Pearl” for IQOS ILUMA, expands capsule range to seven variants

Philip Morris Korea launches TEREA “Shine Pearl” for IQOS ILUMA, expands capsule range to seven variants

Philip Morris Korea said on Feb. 5 it has introduced “TEREA Shine Pearl,” a new TEREA stick designed for the IQOS ILUMA heated-tobacco device. The company said the product delivers a cool sensation and adds a fresh, fruity note when the capsule is crushed, bringing TEREA’s capsule-based lineup in South Korea to seven variants.

Feb.05 by 2FIRSTS.ai

Related Topics

News

Related Read

Dalton, Georgia considers new licensing rules and caps for vape shops

Dalton, Georgia considers new licensing rules and caps for vape shops

Five Inner West Sydney shops shut for 90 days after 780,000 illicit cigarettes and 2,200 illegal vapes seized

Five Inner West Sydney shops shut for 90 days after 780,000 illicit cigarettes and 2,200 illegal vapes seized

China National Tobacco Corp paid $222 bln into state finances in 2025

China National Tobacco Corp paid $222 bln into state finances in 2025

Exclusive | EU Confirms End of Tobacco Policy Expert Group, Explores New Cooperation Structures as TPD Revision Continues

Exclusive | EU Confirms End of Tobacco Policy Expert Group, Explores New Cooperation Structures as TPD Revision Continues

Tajikistan Signals Plan to Ban Use, Production and Circulation of E-Cigarettes

Tajikistan Signals Plan to Ban Use, Production and Circulation of E-Cigarettes

Philip Morris Korea launches TEREA “Shine Pearl” for IQOS ILUMA, expands capsule range to seven variants

Philip Morris Korea launches TEREA “Shine Pearl” for IQOS ILUMA, expands capsule range to seven variants