Key Points:
Philip Morris International (PMI) has stated that their new tobacco products in the Philippines are still in the early stages, but they plan to introduce more products in the future.
By learning from the successful experience in Manila, PMI is confident in promoting new tobacco products in the Philippines.
PMI promises to launch a diverse range of products, from high-end to mid-range, in the Philippine market in the future.
According to a report on April 8th, Philip Morris International (PMI) acknowledges that its new tobacco product, such as the IQOS device, is still in the "very early stages" in the Philippines. Stefanos Volpetti, the Chief Consumer Officer responsible for smoke-free products, has promised to offer more product choices for Filipino consumers in the future.
During an interview with the media at the "IQOS Curious X" press conference held in Milan, Italy, Volpetti expressed optimism about the prospects of the Philippine tobacco market transitioning to new tobacco products.
In the Philippines, we are still in a very early stage. But we are confident in new tobacco products, especially with the progress we have seen in the Greater Manila area, which shows the potential for nationwide promotion.
Volpetti compared the current situation in the Philippines to when new tobacco products were introduced in Milan and Nagoya.
We are very confident because we have already undergone this journey in more than 90 countries worldwide. The success in Manila has given us confidence to believe that promoting tobacco alternatives on a national scale is possible.
In order to better penetrate the market in the Philippines with new tobacco products, PMI also acknowledges the challenges they face in addressing misconceptions and affordability issues. They emphasize the importance of establishing a regulatory framework to help smokers understand the benefits of new tobacco products compared to traditional cigarettes.
He assured that in the future, a range of products will be provided for the Filipino market, offering new tobacco products for both high-end and mid-range consumers. Although currently focused on "premium" products, Volpetti said, "The future product portfolio will be more balanced to cover both high-end and mid-range markets.
When designing consumable products, we take into consideration the preferences of global consumers in terms of taste, aroma, user experience, and budget. Our mission is to ensure that our entire product line offers a wide range of options to meet the diverse needs of consumers worldwide.
We welcome news tips, article submissions, interview requests, or comments on this piece.
Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn
Notice
1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.
2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.
3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.
4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.
Copyright
This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.
For copyright-related inquiries, please contact: info@2firsts.com
AI Assistance Disclaimer
This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.
We welcome any corrections or feedback. Please contact us at: info@2firsts.com
