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Philip Morris International launches IQOS ILUMA i "Leaf Green" Limited Edition in South Korea, with pre-sales starting September 4th

Sep.05
Philip Morris International launches IQOS ILUMA i "Leaf Green" Limited Edition in South Korea, with pre-sales starting September 4th
Philip Morris International Korea announced the launch of the limited edition "Leaf Green" color of IQOS ILUMA i and ILUMA i ONE, and will start pre-sales in IQOS direct stores and official malls nationwide from September 4, with prices of US$68 and US$45 respectively.

Key points:

 

·New Product Launch: PMI Korea releases the limited-edition "Leaf Green" colorway for the IQOS ILUMA i and ILUMA i ONE.

·Availability: Pre-orders begin September 4th at nine IQOS stores nationwide and the official online store.

·Pricing: The ILUMA i is priced at 89,000 KRW (approximately US$64), and the ILUMA i ONE is priced at 59,000 KRW (approximately US$42).

·Design Strategy: Following "Breeze Blue" and "Digital Purple," these new colors enhance design competitiveness and meet diverse consumer needs.

 

 

According to Sentv, on September 5, 2025, Philip Morris International (PMI) Korea announced the release of the new "Leaf Green" color for their HNB tobacco device series "IQOS ILUMA i". This new color will first be available for the IQOS ILUMA i and IQOS ILUMA i ONE products.

 

Philip Morris International (PMI) states that IQOS is meeting consumer preferences by enhancing its design competitiveness. Following the existing colors such as Stellar Blue and Brilliant Purple, the addition of the new Leaf Green color further enriches the product's color lineup.

 

Philip Morris International launches IQOS ILUMA i
IQOS ILUMA in "Leaf Green Color" version product | Image source: PMI

 

Starting from September 4th, the new "Leaf Green" products will be available for pre-order through 9 IQOS direct stores and the official online store in Korea. The price of IQOS ILUMA i Leaf Green is 89,000 Korean Won (approximately $68 USD), while the price of IQOS ILUMA i ONE Leaf Green is 59,000 Korean Won (approximately $45 USD).

 

References:
[1] 한국필립모리스, ‘아이코스 일루마 i' 리프 그린 컬러 사전 출시
Also Read:
[1] Philip Morris Launches New TEREA Flavor in Japan, Featuring Cool Mint and Fruity Notes
[2] Philip Morris International Launches IQOS ILUMA i Heated Tobacco Device in Albania

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