PMJ Launches New TEREA Hybrid Pod Line in Japan

Aug.06.2024

PMJ Japan introduces new TEREA Hybrid Pearl Green Fruit and Smooth Mint pods for IQOS ILUMA on August 6.

According to PR Times' report on August 6th, Philip Morris Japan Company (PMJ) has launched two new products under its IQOS ILUMA brand, the "TEREA Hybrid Pearl Green Fruit" and the "TEREA Hybrid Pearl Smooth Mint" pods.

The new product will be launched nationwide on IQOS online store and in seven IQOS stores on August 28, and will be available for sale in select electronics stores, convenience stores, and national tobacco retailers starting on September 2.

The company stated that with the release of this new product, the TEREA brand's product line has expanded to 22 varieties.

References:

[1] IQOS ILUMA専用たばこスティック「TEREA」から「ハイブリッドパールグリーンフルーツ」と「ハイブリッドパールスムースミント」を2024年8月28日（水）より順次発売

Also Read:

[1] PMI Korea Seizes Market Share with Updated E-cigarette Products

[2] PMI Launches New Flavors for IQOS ILUMA i & SENTIA

[3] PMI Delays IQOS Trial in the US, ILUMA to Receive FDA Authorization in 2025

[4] KT&G and PMI Collaborate to Launch New HNB E-Cigarette in US

#Asia #Japan #Products #Heated tobacco products

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

Copyright

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

AI Assistance Disclaimer

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Congress Calls on FDA to Allocate at Least $200 Million for ENDS Enforcement, Multi-Agency Task Force to Target Illegal e-Cigarette Imports. IKE Tech and Ispire Utilize Blockchain and Age Verification Technology to Support Regulation, Submit Chips as Part

Congress demands FDA allocate at least $200 million for ENDS enforcement; multi-agency task force to combat illegal e-cigarette imports.

Nov.18 by 2FIRSTS.ai

South Korea’s Tobacco Law Amendment to Include Synthetic Nicotine, Projected to Add Up to $340 Million in Local Tax Revenue

Following the National Assembly’s approval of amendments to the Tobacco Business Act on September 22, redefining tobacco to include synthetic nicotine, the Korea Institute of Local Finance (KILF) estimates that local governments could gain between $37 million and $340 million in additional tax revenue in 2025 from tobacco consumption and local education taxes.

Nov.19 by 2FIRSTS.ai

JT Launches Ploom CUBE Heated Tobacco Device Featuring SMART HEATFLOW

Japan Tobacco has launched the Ploom CUBE heated-tobacco device in Japan, with a starter kit retail price of JPY 1,980 (approximately US$13). The cube-shaped device employs the same SMART HEATFLOW heating technology as Ploom AURA and delivers roughly 19–27 sticks per charge.

Oct.09 by 2FIRSTS.ai

Feature | Vape Politics in Russia: Local Governments Push Forward Despite Legislative Deadlock

As Russia’s federal vape policy stalls, regional governors are racing to implement local bans—now with the backing of President Vladimir Putin. The divide between swift local action and delayed national legislation is fueling debate over health, regulation, and the country’s broader approach to nicotine control.