Product Roundup | Nicotine Oral Films and Lozenges Featured at Dubai Vape Show

Jun.20.2025
Product Roundup | Nicotine Oral Films and Lozenges Featured at Dubai Vape Show
As the event’s official media partner, 2Firsts conducted in-depth visits across the exhibition halls and observed that several brands launched nicotine oral films and other innovative oral products.

[By 2Firsts,  Dubai] The highly anticipated World Vape Show Dubai 2025 was held from June 18 to 20 at the Dubai World Trade Centre.

 

As the event’s official media partner, 2Firsts conducted in-depth visits across the exhibition halls and observed that several brands launched nicotine oral films and other innovative oral products.

 

Below is a photo gallery featuring oral films and other new oral products (all images courtesy of 2Firsts):

 

Product Roundup | Nicotine Oral Films and Lozenges Featured at Dubai Vape Show
Photo Credit: 2Firsts

 

Product Roundup | Nicotine Oral Films and Lozenges Featured at Dubai Vape Show
Photo Credit: 2Firsts

 

Product Roundup | Nicotine Oral Films and Lozenges Featured at Dubai Vape Show
Photo Credit: 2Firsts

 

Product Roundup | Nicotine Oral Films and Lozenges Featured at Dubai Vape Show
Photo Credit: 2Firsts

 

Product Roundup | Nicotine Oral Films and Lozenges Featured at Dubai Vape Show
Photo Credit: 2Firsts

 

Product Roundup | Nicotine Oral Films and Lozenges Featured at Dubai Vape Show
Photo Credit: 2Firsts

 

Product Roundup | Nicotine Oral Films and Lozenges Featured at Dubai Vape Show
Photo Credit: 2Firsts

 

Product Roundup | Nicotine Oral Films and Lozenges Featured at Dubai Vape Show
Photo Credit: 2Firsts

 

Product Roundup | Nicotine Oral Films and Lozenges Featured at Dubai Vape Show
Photo Credit: 2Firsts

 

Product Roundup | Nicotine Oral Films and Lozenges Featured at Dubai Vape Show
Photo Credit: 2Firsts

 

Product Roundup | Nicotine Oral Films and Lozenges Featured at Dubai Vape Show
Photo Credit: 2Firsts

 

Product Roundup | Nicotine Oral Films and Lozenges Featured at Dubai Vape Show
Photo Credit: 2Firsts

 


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