Supreme, B&M Bargains Team Up with ELFBAR to Promote Recycling

Business by 2FIRSTS.ai

Jan.15.2024

Supreme, B&M Bargains Team Up with ELFBAR to Promote Recycling

UK e-cigarette company Supreme plc has partnered with B&M to launch a nationwide e-cigarette recycling initiative.

According to a report by British media outlet business-live on January 12, e-cigarette company Supreme plc has recently announced a collaboration with retail chain B&M with the aim of promoting e-cigarette recycling to alleviate concerns about the environmental impact of disposable e-cigarettes.

The British government is currently considering a ban on disposable e-cigarette products. In addition, the animal welfare organization RSPCA has also urged opposition to e-cigarettes, citing potential dangers posed to animals.

Currently, Supreme is collaborating with global e-cigarette brands ELFBAR and B&M to launch over 700 e-cigarette recycling bins in B&M Bargains stores, marking the first-ever initiative of this kind in national retail chains. The program aims to significantly expand recycling efforts.

Waste management service provider Wastecare Group will be responsible for collecting and processing the disposal boxes. Supreme has stated that it will adhere to existing waste management regulations to recycle and repurpose the materials. The e-cigarette batteries will be processed for lithium recycling, while filters and nicotine elements will be incinerated.

Sandy Chadha, CEO of Supreme, has stated that the company has been working on long-term recycling solutions for the entire product portfolio and is proud to be able to drive e-cigarette recycling in nearly 700 retail stores nationwide.

A spokesperson for B&M announced that the company is collaborating with ELFBAR and Supreme to address the ongoing environmental damage caused by disposable e-cigarette products.

The Director of the Government Affairs Department of ELFBAR in the UK, Eve Peters, has stated that this marks another step taken to assist the public in responsibly and sustainably disposing of waste e-cigarettes.

References:

[1] Supreme and B&M team up on vape recycling scheme

Also Read:

[1] Joint Operation Successfully Seizes Counterfeit Tobacco and E-Cigarettes

[2] Investigation Reveals Illegal Sale of E-Cigarettes on Durham Road

#ELFBAR #Europe #United Kingdom #Disposable e-cigarettes #Regulation #E-cigarette waste recycling

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

Copyright

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

AI Assistance Disclaimer

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Philip Morris International Restructures to Drive Its Smoke-Free Transformation

Philip Morris International (PMI) announced a new organizational model effective January 1, 2026, creating two main business units — PMI International and PMI U.S. — to accelerate its smoke-free strategy. The restructuring replaces four regional segments with three: International Smoke-Free, International Combustibles, and U.S., enhancing agility, governance, and long-term growth in reduced-risk products.

Nov.05 by 2FIRSTS.ai

Illegal Vape Sellers in the Netherlands Could Be Fined Up to €4,040

The outgoing Dutch government plans to raise fines for illegal sales of vapes and cigarettes, with first-time offenders facing a €2,040 penalty. The new fines, up to €4,040 for large companies, are expected to take effect on July 1, 2026, pending parliamentary approval.

Nov.10 by 2FIRSTS.ai

Philip Morris Korea Launches New TEREA Packaging for IQOS ILUMA to Mark Third Anniversary

Philip Morris Korea has announced a new packaging design for TEREA, the dedicated tobacco stick brand for its heat-not-burn device IQOS ILUMA, to celebrate the third anniversary of its launch in South Korea. The newly designed products are now available at nine IQOS flagship stores and major convenience stores across the country.

Nov.13 by 2FIRSTS.ai

Germany OLG Cologne: Touchscreen Vape Use Violates Driving “Phone Ban”

Germany’s OLG Cologne ruled that adjusting an e-cigarette touchscreen while driving violates the “phone ban” under road traffic law. The driver, caught changing vape settings on the highway, was fined €150 and received one penalty point, as the court said such actions pose significant distraction risks.