The Journal Investigates Undercover Probe: Frequent Illegal Problems in Ireland's Vape Market, Many Brands Involved

Regulations by 2Firsts
Jan.27.2025
The Journal Investigates Undercover Probe: Frequent Illegal Problems in Ireland's Vape Market, Many Brands Involved
On January 27th, The Journal Investigates published a lengthy report titled "Undercover investigation reveals scale of Ireland's illicit vape market". This report conducted an in-depth analysis of the current situation of Ireland's vape market and revealed in detail the numerous problems existing in the market, involving several well-known vape brands such as RandM, Hayati, Lost Mary and Elfbar.

On January 27th, The Journal Investigates published a lengthy report titled "Undercover investigation reveals scale of Ireland's illicit vape market", conducting an in-depth analysis of the current situation of Ireland's vape market and revealing numerous problems existing therein, mainly involving the following key aspects:

 

1. Prevalence of illegal sales: At the end of last year, The Journal Investigates conducted undercover visits to 16 different venues in Dublin. More than 80% (13 venues) sold non-compliant vapes. The illegal sale of disposable vapes was common in Dublin stores, and such stores were widespread throughout Ireland.

 

2. Diverse product violations: The undercover team purchased various non-compliant products. For example, expired products were found in 3 stores, products without correct health warnings on the packaging were found in 12 stores, products with e-liquid exceeding the legal limit were found in 2 stores, and products without health and safety information leaflets as required were found in 3 stores.

 

3. Some brands sell products with large capacities: Reporters purchased products with e-liquid exceeding the legal limit from two stores. For instance, the "RandM Tornado 9000 Pro" contained 18 milliliters of e-liquid, nine times the legal amount. A product with the same license number was warned by the European Union, and the manufacturer, Shenzhen Fumot Technology Co., Ltd., did not respond to relevant inquiries. The "Hayati Pro Max" contained 10 milliliters of e-liquid, five times the legal limit, and the manufacturer, PAX International Limited, also did not respond.

 

4. Severe lack of health warnings: Among the 21 vapes purchased, 15 had health warnings labeled only in English on the packaging, which did not meet the requirement of labeling in both Irish and English. A large number of products on the market lacked correct health warnings, involving many popular brands such as Lost Mary and Elfbar, most of which were not authorized for sale in Ireland.

 

5. Retailers sell expired products: Five of the vapes purchased by the team had expired for several months, involving brands such as Lost Mary and Elfbar. Some retailers denied selling expired products or did not respond. Three vapes sold at a market stall on Moore Street had all expired in 2023.

 

6. Retailers' response was chaotic: Some vapes lacked safety leaflets, such as the "RandM Tornado 9000 Pro" and the "DejaVoo Fresh Cube". The store owners claimed that the products had been removed from the shelves but still sold them to the undercover team. In response to questions, they said it was due to customer demand and also stated that they would dispose of the relevant non-compliant products. The importer, Bliz Electronics Limited, did not respond to requests for comment.

 

7. Law enforcement and supervision are questioned: Barry Andrews, a member of the European Parliament, pointed out that the prevalence of non-compliant vapes highlights the lack of actual law enforcement and regulatory inspections by the Health Service Executive in retail outlets. Although a target of 40 planned inspections of vape manufacturers and distributors was set last year, it was not known whether it had been completed. The new government has promised to introduce extensive restrictions on vapes, and the relevant EU rules are also under review. The public can report illegal sales activities.

 

For the full article, please visit:

 

Undercover investigation reveals scale of Ireland's illicit vape market

 

 

 

JAMA Issues First U.S. Clinical Guidance on Vaping for Smoking Cessation, Urging Complete Switch From Cigarettes
JAMA Issues First U.S. Clinical Guidance on Vaping for Smoking Cessation, Urging Complete Switch From Cigarettes
JAMA has published a Special Communication offering systematic recommendations for U.S.-based clinicians on the use of nicotine e-cigarettes in adult smoking cessation. Developed by the Harm Reduction Workgroup of the Society for Research on Nicotine and Tobacco’s Treatment Research Network, the paper recommends including e-cigarettes alongside FDA-approved cessation medications in risk-benefit discussions. It cites high-certainty evidence that nicotine e-cigarettes achieve higher quit rates than nicotine replacement therapy and evidence suggesting efficacy comparable to highly effective medications such as varenicline and cytisine. For adults who choose vaping to quit, the authors recommend FDA-authorized products, sufficient nicotine delivery and a rapid, complete transition away from cigarettes rather than prolonged dual use.
Aug.13
Science | International Experts Propose a New Smoking Cessation Pathway, Citing Higher Quit Rates With E-Cigarettes Than Nicotine Replacement Therapy
Science | International Experts Propose a New Smoking Cessation Pathway, Citing Higher Quit Rates With E-Cigarettes Than Nicotine Replacement Therapy
A new expert paper in JAMA urges U.S. clinicians to include nicotine e-cigarettes in smoking-cessation discussions, citing higher quit rates than nicotine replacement therapy. It also stresses that products must deliver enough nicotine to replace cigarettes, dual use should be brief, and complete switching is the goal. 2Firsts argues the recommendations matter beyond clinics: public-health professionals should reassess relative risk, regulators should preserve sufficient product appeal for adult smokers, and manufacturers should focus on helping users quit cigarettes more sustainably.
SCIENCE
Aug.03 by 2Firsts Perspectives
PMI’s ZYN Launches Loyalty Platform in Mexico, Tapping World Cup Viewing Scenes for Nicotine Pouch Marketing
PMI’s ZYN Launches Loyalty Platform in Mexico, Tapping World Cup Viewing Scenes for Nicotine Pouch Marketing
PMI’s nicotine pouch brand ZYN has launched the ZYN Club loyalty platform in Mexico and introduced ZYN Live Stadium viewing experiences around football matches, showing how nicotine pouch brands are using rewards, limited benefits and offline consumption settings to reach adult consumers.
Jun.29
Indiana’s Foreign-Made Vape Ban Takes Effect, Forcing Brands and Retailers to Adjust Supply Chains
Indiana’s Foreign-Made Vape Ban Takes Effect, Forcing Brands and Retailers to Adjust Supply Chains
A new Indiana law restricting the sale of foreign-made vape products has taken effect, requiring retailers to adjust inventory and sourcing practices. According to The Sun, WDRB and other reports, some local vape shops are reviewing product origins and supplier information to comply with the new requirements. The measure represents a broader shift in U.S. vape regulation, with oversight expanding beyond product authorization and sales rules toward manufacturing origin and supply-chain management.
Jul.24
UK Sets Oct. 29 Start for New Vape Retail Rules Covering Age Checks, Giveaways and Discounts
UK Sets Oct. 29 Start for New Vape Retail Rules Covering Age Checks, Giveaways and Discounts
The UK Department of Health and Social Care published new guidance on Aug. 11 outlining the next phase of retail rules under the Tobacco and Vapes Act 2026, which will take effect on Oct. 29, 2026. The measures extend the minimum age of sale of 18 to all vaping and consumer nicotine products and restrict proxy purchasing, promotional giveaways and substantial discounts. Relevant offences in England, Wales and Scotland may carry a £200 fixed penalty notice, while persistent offenders can face temporary sales bans.
Aug.12
One Nation Proposes 50% Tobacco Excise Cut as Australia’s Illicit Market Expands
One Nation Proposes 50% Tobacco Excise Cut as Australia’s Illicit Market Expands
Australian One Nation leader Pauline Hanson has proposed cutting tobacco excise by 50% and freezing indexation until June 30, 2028, in a bid to lower legal cigarette prices and reduce the price advantage of the illicit tobacco market.
Jun.18