The Journal Investigates Undercover Probe: Frequent Illegal Problems in Ireland's Vape Market, Many Brands Involved

Regulations by 2Firsts
Jan.27
The Journal Investigates Undercover Probe: Frequent Illegal Problems in Ireland's Vape Market, Many Brands Involved
On January 27th, The Journal Investigates published a lengthy report titled "Undercover investigation reveals scale of Ireland's illicit vape market". This report conducted an in-depth analysis of the current situation of Ireland's vape market and revealed in detail the numerous problems existing in the market, involving several well-known vape brands such as RandM, Hayati, Lost Mary and Elfbar.

On January 27th, The Journal Investigates published a lengthy report titled "Undercover investigation reveals scale of Ireland's illicit vape market", conducting an in-depth analysis of the current situation of Ireland's vape market and revealing numerous problems existing therein, mainly involving the following key aspects:

 

1. Prevalence of illegal sales: At the end of last year, The Journal Investigates conducted undercover visits to 16 different venues in Dublin. More than 80% (13 venues) sold non-compliant vapes. The illegal sale of disposable vapes was common in Dublin stores, and such stores were widespread throughout Ireland.

 

2. Diverse product violations: The undercover team purchased various non-compliant products. For example, expired products were found in 3 stores, products without correct health warnings on the packaging were found in 12 stores, products with e-liquid exceeding the legal limit were found in 2 stores, and products without health and safety information leaflets as required were found in 3 stores.

 

3. Some brands sell products with large capacities: Reporters purchased products with e-liquid exceeding the legal limit from two stores. For instance, the "RandM Tornado 9000 Pro" contained 18 milliliters of e-liquid, nine times the legal amount. A product with the same license number was warned by the European Union, and the manufacturer, Shenzhen Fumot Technology Co., Ltd., did not respond to relevant inquiries. The "Hayati Pro Max" contained 10 milliliters of e-liquid, five times the legal limit, and the manufacturer, PAX International Limited, also did not respond.

 

4. Severe lack of health warnings: Among the 21 vapes purchased, 15 had health warnings labeled only in English on the packaging, which did not meet the requirement of labeling in both Irish and English. A large number of products on the market lacked correct health warnings, involving many popular brands such as Lost Mary and Elfbar, most of which were not authorized for sale in Ireland.

 

5. Retailers sell expired products: Five of the vapes purchased by the team had expired for several months, involving brands such as Lost Mary and Elfbar. Some retailers denied selling expired products or did not respond. Three vapes sold at a market stall on Moore Street had all expired in 2023.

 

6. Retailers' response was chaotic: Some vapes lacked safety leaflets, such as the "RandM Tornado 9000 Pro" and the "DejaVoo Fresh Cube". The store owners claimed that the products had been removed from the shelves but still sold them to the undercover team. In response to questions, they said it was due to customer demand and also stated that they would dispose of the relevant non-compliant products. The importer, Bliz Electronics Limited, did not respond to requests for comment.

 

7. Law enforcement and supervision are questioned: Barry Andrews, a member of the European Parliament, pointed out that the prevalence of non-compliant vapes highlights the lack of actual law enforcement and regulatory inspections by the Health Service Executive in retail outlets. Although a target of 40 planned inspections of vape manufacturers and distributors was set last year, it was not known whether it had been completed. The new government has promised to introduce extensive restrictions on vapes, and the relevant EU rules are also under review. The public can report illegal sales activities.

 

For the full article, please visit:

 

Undercover investigation reveals scale of Ireland's illicit vape market

 

 

 

Belarus to Tighten Vape Regulations, Raise Excise Taxes in 2026
Belarus to Tighten Vape Regulations, Raise Excise Taxes in 2026
Belarusian lawmakers are drafting a new bill to regulate the vape market amid growing concern over youth nicotine use and the spread of illegal products. While a total ban is not planned, the focus will be on stricter licensing, advertising limits, and higher taxes.
Nov.19 by 2FIRSTS.ai
Special Report | Anti-Vaping Campaign in the Baltics Goes Sideways
Special Report | Anti-Vaping Campaign in the Baltics Goes Sideways
2Firsts analyzes vaping regulations across the Baltic states. Following Latvia’s flavor ban, tax revenues fell and the black market expanded, while similar measures in Estonia and Lithuania have also failed to deliver results. The region’s anti-vaping policies are now triggering market imbalance and policy reassessment.
Oct.13
2FIRSTS Data Insight|China’s Vape Exports to the U.S. Hit a Record $590 Million: A Peak Driven by Enforcement Cycles, Not Real Demand
2FIRSTS Data Insight|China’s Vape Exports to the U.S. Hit a Record $590 Million: A Peak Driven by Enforcement Cycles, Not Real Demand
China’s vape exports to the U.S. surged to a record $590 million in October 2025—nearly double the usual monthly level and pushing the U.S. share above 50% of China’s global shipments.But the spike was not driven by demand. Instead, it reflected a temporary release created by tightened U.S. enforcement, a collapsed logistics pathway, and a bullwhip-style surge in replenishment.The peak signals more volatility ahead, not recovery.
Special Report
Nov.24
Russian Nizhny Novgorod Deputies Propose Regional Power to Ban Vape Sales
Russian Nizhny Novgorod Deputies Propose Regional Power to Ban Vape Sales
The Nizhny Novgorod Legislative Assembly regional lawmakers have prepared a resolution proposing amendments to federal law that would grant Russian regions the authority to ban vape sales locally. The draft, developed by the assembly’s economic committee, was published this week.
Oct.24 by 2FIRSTS.ai
Russian Duma Committee Moves to Embed Local Vape Prohibitions
Russian Duma Committee Moves to Embed Local Vape Prohibitions
Fedot Tumusov, First Deputy Chair of the Duma Health Committee, called vapes the “most dangerous and least controlled” nicotine product and said restricting them should be a priority. While refining a government bill, the committee proposes granting regions the power to ban vape sales. Committee Chair Sergey Leonov said the illicit e-cig market exceeds 60%, with new licensing aimed at cleaning up the sector.
Oct.30 by 2FIRSTS.ai
Lancashire Police Seize £200K Worth of Illegal Cigarettes and Vapes, Six Arrested
Lancashire Police Seize £200K Worth of Illegal Cigarettes and Vapes, Six Arrested
Lancashire Police seized nearly £200,000 worth of illicit cigarettes and vapes, arrested six suspects, and closed three shops under Operation Wanderstar. Raids on 22 premises across the county also uncovered counterfeit cash, hidden tobacco stashes, and frozen bank accounts linked to suspected money laundering.
Oct.29 by 2FIRSTS.ai