Unexpected Strong Momentum in Global Air Freight Market in 2024 Led by E-cig Logistics

Market by 2FIRSTS.ai
May.15.2024
Unexpected Strong Momentum in Global Air Freight Market in 2024 Led by E-cig Logistics
Global air freight market in first half of 2024 shows unexpectedly strong momentum, led by Chinese e-commerce and Asia exports.

According to Freight Waves' report on May 14, the global air freight market has experienced unexpectedly strong momentum in the first half of 2024. After the Spring Festival in February this year, the air freight volume in China did not decline as expected by industry insiders, but instead remained strong. The main factors driving this trend are Asian exporters changing their transportation methods due to slow maritime shipping in the Red Sea conflict region, and Chinese e-commerce platforms fulfilling a large number of orders for Europe and North America.

 

According to data from the rate benchmark platform Xeneta, air freight demand in April increased by 11% year-on-year, marking four consecutive months of growth. The International Air Transport Association also released related data, indicating that in the first quarter of 2024, air freight tonnage has been growing at a double-digit rate for five consecutive months, solidifying the recovery trend since 2022. This momentum has continued into early May, with freight volumes increasing by 12% to 16% year-on-year.

 

The e-cigarette business and e-cigarette are two product categories dominating the Chinese air export market. Fast fashion manufacturers and market platforms like Shein, Temu, and AliExpress have become so popular that they do not have traditional retailers' slow seasons. According to the latest monthly update data from Dimerco, e-commerce accounts for 50% of the total air exports from China, with 70% of exports by air from Hong Kong and 50% from Shanghai being small parcels.

 

Since the beginning of this year, global manufacturing has experienced a slight expansion, with new export orders approaching the growth threshold. According to the Supply Management Association, the order-to-inventory ratio has continued to rise this year, supporting logistics demand. The World Trade Organization stated this week that global merchandise trade is expected to decline by 1.2% in 2023, but will grow by 2.6% this year.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

KT&G Q1 2026 Financial Results: Revenue at $1.156 Billion, E-Cigarettes to Launch Independent Overseas Expansion
KT&G Q1 2026 Financial Results: Revenue at $1.156 Billion, E-Cigarettes to Launch Independent Overseas Expansion
KT&G reports a 27.6% increase in Q1 operating profit, with traditional and new tobacco sectors driving growth.
May.07 by 2FIRSTS.ai
Special Report | Russian Vape Compromise Faces First Hurdles
Special Report | Russian Vape Compromise Faces First Hurdles
Russia’s regional vape-ban model is facing early legal and political tests, as Perm Krai moves ahead before federal legislation is fully adopted. The case highlights uncertainty over regional authority, concerns from business groups about market fragmentation, and the risk that pressure against regional bans could revive calls for a stricter nationwide prohibition.
Industry Insight
May.28
 BAT Raises Growth Outlook for Smokeless Products as Velo and Vuse Gain Momentum
BAT Raises Growth Outlook for Smokeless Products as Velo and Vuse Gain Momentum
British American Tobacco (BAT) has raised its growth outlook for smokeless products, forecasting “mid-teens” growth for its new category portfolio, including vaping and nicotine pouch products, while global cigarette volumes are expected to decline further.
BAT
Jun.02
BAT Shares Surge Nearly 6% as FDA Policy Shift Eases Pressure on Vuse and Velo
BAT Shares Surge Nearly 6% as FDA Policy Shift Eases Pressure on Vuse and Velo
British American Tobacco (BAT) shares rose sharply on May 12 after the U.S. Food and Drug Administration signaled it would deprioritize enforcement against certain unauthorized e-cigarette and nicotine pouch products with accepted premarket applications. Investors viewed the move as favoring established players such as BAT’s Vuse and Velo brands.
BAT
May.13
Italian Court Ends Six-Year Cigarette Excise Dispute, Rejecting Damages Claim
Italian Court Ends Six-Year Cigarette Excise Dispute, Rejecting Damages Claim
Italy’s Lazio Regional Administrative Court has dismissed an appeal by Italian Tobacco Manufacturing and Manifattura Italiana Tabacco over the cigarette excise calculation mechanism, upholding the minimum tax burden rules and excluding compensation for smaller tobacco operators.
News
Jun.26 by 2Firsts Perspectives
Malaysia Police Plan Saliva Tests at Roadblocks to Detect Synthetic Drugs Mixed Into Vape Liquids
Malaysia Police Plan Saliva Tests at Roadblocks to Detect Synthetic Drugs Mixed Into Vape Liquids
Malaysian police plan to use saliva test kits at roadblocks to detect drivers using synthetic liquid drugs marketed as “Piu Piu” and “Magic Mushroom,” substances that authorities say are mixed into vape liquids and inhaled through e-cigarette devices, raising road-safety concerns and adding pressure on vape regulation.
Jun.29